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Wudu Town: Focused on Goals, the “Three Concentrations” Drive Comprehensive Development of the Tea Industry
In recent years, Wudu Town has leveraged its geographical advantages and current industrial status to plot development, address shortcomings, and promote income growth. It has clarified its industrial development strategy and comprehensively promoted high-quality development of the tea industry, achieving integrated development of the primary, secondary, and tertiary sectors within the industry. Currently, the town has 8,950 mu (approximately 597 hectares) of tea plantations, with 3,200 mu (approximately 213 hectares) available for picking. The annual production volume exceeds 1,100 tons, with a value exceeding 10 million yuan. Concentration on Nurturing Leading Enterprises for Strong Guidance For local tea enterprises with development potential, dedicated personnel are assigned to provide wholehearted services, actively help resolve difficulties, and effectively coordinate resources. This creates a favorable business environment that supports and cares for enterprises. Two leading tea processing enterprises have been cultivated: Hanzhong Mingding Modern Agricultural Development Co., Ltd. and Hanzhong Hongfeng Tea Industry Co., Ltd. These enterprises have enabled more than 170 local residents to work in the tea gardens, increasing their average household income by approximately 1,100 yuan. Concentration on Project Support for Strong Assurance To create green and organic tea gardens, we actively engage with higher-level departments and strive to secure…- 0
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The “Tea Planting Gospel” of Jiuban Family Farm in Shengzhou City
The Jiuban Family Farm in Shengzhou City has over 60 mu of tea gardens, with varieties including Wuniuzao, Longjing 43, Golden Bud, and Yuehuang No.1, mainly producing black tea. In 2021, they produced more than 2,000 catties of black tea, selling at an average price of 200 RMB per catty. Their products are well-received, which is mainly attributed to the following two aspects: Firstly, ecological planting. No chemical pesticides are used in the tea garden; instead, lime-sulfur mixture is applied in winter to seal the garden, and no chemical fertilizers are used, only pig manure that has been fermented is applied. Newly developed tea gardens do not use herbicides for weed control, allowing grasses and tea plants to coexist harmoniously. Pig manure is fermented in bags for 5-6 months before being applied to the soil. Secondly, a craftsman's approach to production. They have sought out masters of black tea production to improve themselves while continuously experimenting and exploring, summarizing a complete set of black tea processing techniques. They follow these established processes with dedication when making their tea. Good raw materials combined with meticulous production naturally result in high-quality products.- 0
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White Tea Group’s Party Branch Honored as One of the First Batch of County-Level ‘Four Strengths’ Party Branches
Congratulations to the Party branch of Anji White Tea Group Co., Ltd. for being rated as a 'Four Strengths' Party branch. Branch Introduction Anji White Tea Group Co., Ltd. was established in September 2022, and is affiliated with Zhejiang Anji Agricultural Investment High-Tech Group Co., Ltd. The company's Party branch was founded at the beginning of 2023 and currently has nine official Party members. Since its establishment, the branch has closely followed the requirements for high-quality development of the "three teas," proactively fulfilling its role, and fully leveraging the "red engine" of Party building to develop the white tea industry that enriches the people in areas such as cooperation between eastern and western regions, increasing farmers' income, and improving the quality and efficiency of the industry. Branch Work Characteristics 1. Bridging Mountains and Seas, Demonstrating Red Commitment. Using Anji White Tea as a golden leaf bond, we continue to provide assistance through "White Leaf No.1" in three provinces and five counties, as well as in regions receiving targeted support. We deepen and solidify the rural revitalization Party building alliance, continuously expand cooperative joint construction and assistance pathways, and sign a branch pairing agreement with Yangliugou Village in Xianfeng County, Hubei…- 0
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Tea and the World: Writing New Stories of Tea! The Global Communication Plan for Chinese Tea is Officially Launched
On August 16, the launch ceremony for the global communication initiative "Tea and the World" was held in Beijing. The event, themed around "Inheriting and Promoting Tea Culture, Exchanging and Learning to Benefit the World," focused on the global communication plan for Chinese tea. △Event scene (photos provided by the event organizers) Leaders and guests including Du Zhanyuan, Member of the Standing Committee of the 14th National Committee of the CPPCC and Director of the China International Publishing Administration; Liu Zhonghua, Alternate Member of the 20th Central Committee and Academician of the Chinese Academy of Engineering, President of Hunan Normal University; Long Zhuangwei, Member of the Standing Committee of the 14th National Committee of the CPPCC and Deputy Director of the Committee on Agriculture and Rural Affairs; Guang Defu, Permanent Representative of China to the United Nations Food and Agriculture Organizations and Ambassador; Punyama Gunasekara, Minister Counselor and Deputy Head of Mission at the Embassy of Sri Lanka in China; Zhang Zhongcan, Vice President of the China International Tea Culture Research Association; Xu Shaogang, Dean of Academic Affairs at the Chinese Culture Academy, delivered speeches. △Du Zhanyuan, Member of the Standing Committee of the 14th National Committee of the CPPCC…- 0
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“Wuzhou Liubao Tea” Successfully Selected as the Annual Regional Public Brand in the 2024 Forbes China Tea Industry Series
On August 16, 2024, the "Tea and the World" Global Promotion Launch Ceremony for Chinese Tea was held at the Beijing Friendship Hotel, under the guidance of the Food and Agriculture Organization of the United Nations and the China International Publishing Group, and hosted by the Cultural Exchange Center of the China International Publishing Group. The event, themed "Inheriting, Promoting, and Benefitting the World through Tea Culture Exchange and Mutual Learning," announced the 2024 Forbes China Tea Industry Series Selections. "Wuzhou Liubao Tea" successfully made it into the annual regional public brand selection for the 2024 Forbes China Tea Industry Series. Mr. Zhong Weijun, Deputy Director of the Wuzhou City Tea Industry Development Bureau, attended the event and received the certificate. Wuzhou Liubao Tea is renowned for its distinctive characteristics of "redness, thickness, agedness, and richness," along with its unique betel nut fragrance. It has been one of China's twenty-four famous teas since the Qing Dynasty, with a long history and outstanding quality, becoming an important historical symbol and calling card for Wuzhou City, Guangxi. In recent years, Wuzhou City has used the "Wuzhou Liubao Tea" regional public brand and the "Ancient Tea-Ship Route" cultural brand as dual engines to…- 0
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Why does Wuyishan produce fine tea? The “Three Teas” initiative spreads its fragrance far and wide!
When the journalist arrived in Xingcun Town, Wuyishan City, on the 13th, the town's mayor, Wu Wang, warmly greeted us and invited us to taste some tea. Boiling water was poured into a cup, and as the leaves unfurled in the water, the tea broth gradually turned amber, emitting a rich aroma. "This is the main venue for professional tea competitions that have been held here for 800 years. As they say, 'Tea doesn't truly emit its fragrance until it reaches Xingcun.' We are a significant hub along the ancient Tea Road and the birthplace of black tea in the world." Mayor Wu said with a smile. Photo by Shi Chenjing, Fujian Daily – Swallows' Nest Ecological Tea Garden A short distance away lies the Swallows' Nest Ecological Tea Garden. Although the tea-picking season had passed, there were still five or six tea farmers moving about deep within the garden, pruning the tea plants to lay the groundwork for an increased yield in the coming year. Tea farmer Yang Wen Chun bent down and pointed to the soybeans planted among the tea plants: "Professor Liao Hong from Fujian Agriculture and Forestry University proposed an intercropping model of planting soybeans in…- 0
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Issues in Guizhou Green Tea Processing and Key Technical Points for Solutions
The low temperature and high humidity environment of the spring tea season in Guizhou, along with the performance differences in processing equipment, affect the quality of spring tea processing. To improve the quality of spring tea products and highlight the regional characteristics of Guizhou green tea, mastering key techniques such as withering, fixation, shaping, and drying is essential. The following provides an explanation based on the critical common technologies in green tea processing: Program-controlled withered leaves in the withering room I. Withering Withering is the first process in green tea processing. Good withering can improve the efficiency of fixation and better address issues with bitterness and astringency in the tea liquor. 1. Issues (1) Thicker layers of withering leaves often require turning to ensure uniform withering, which can cause mechanical damage to the leaves. (2) Withering equipment lacks auxiliary heating devices, making it difficult to control the progress of withering. (3) During withering, the digital display temperature of the auxiliary heating device is used as a reference, while ignoring the temperature of the withering leaves. (4) The degree of withering is typically judged by the softness of the leaves and their color, neglecting the presence of stems. Program-controlled unit for…- 0
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Enshi Procuratorate Conducts Special Research on Tea Industry Development under the “Procuratorial Protection for Enterprises” Initiative in He Feng County
In order to carry out the "Procuratorial Protection for Enterprises" special work solidly and promote the optimization of a legal business environment, on August 9th, Xu Jianping, a dedicated member of the Procuratorial Committee of the Enshi Prefecture People's Procuratorate, conducted special research on tea industry development under the "Procuratorial Protection for Enterprises" initiative at He Feng County's Kai Rong Industrial Development Co., Ltd. Procuratorial "Protection for Enterprises" specialists from the Enshi Prefecture People's Procuratorate, as well as those from Xianfeng County, Lai Feng County, and He Feng County, participated in the research, with people's supervisors also invited to join. "Kai Rong Company was established in October 2019 and is the largest investment enterprise in He Feng County for Zhejiang tea entering Hubei Province, as part of the county's key investment promotion efforts. Its products are primarily sold in North Africa, West Africa, Western Europe, and other regions. It is the largest tea export company in Hubei Province, exporting over 6,600 tons of tea in 2023, generating foreign exchange earnings of $32 million. It ranks among the top in the province, and it is expected that in 2024, foreign exchange earnings from exports could reach $50 million." During the research,…- 0
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Menghai County: The “Three-to-the-Countryside” Initiative Enters Ancient Tea Mountains, Boosting Rural Spiritual Civilization
Teams delving into the tea mountains, stages built at village entrances, technology reaching hearts, free clinics entering homes... Since July 2024, Menghai County in the Xishuangbanna Dai Autonomous Prefecture has focused on development goals and positioning. By telling the stories of five ancient tea mountains—Banzhang, He Kai, Nannuo Mountain, Zhanglang, and Nanben Old Village—the county has adopted the theme of "The 'Culture-Science-Health Three-to-the-Countryside' Activities Supporting the Integrated Development of First, Second, and Third Industries in Ancient Tea Mountains." It is progressively writing five major chapters on "Tea Leadership," "Tea Culture," "Tea Science and Technology," "Tea New Trends," and "Tea Ecology." This initiative provides accurate, rich, and vivid services to local residents. Focusing on the Core: Sharing the "Menghai Tea Fragrance" Together Menghai County fully leverages the important role of the "Three-to-the-Countryside" activities in promoting the comprehensive revitalization of rural areas. With a focus on "delivering ideology," "delivering culture," "delivering law," "delivering technology," "delivering policy," and "delivering services," the county aims to enhance the levels of industrial development, rural construction, and rural governance. It also seeks to increase the competitiveness of the tea industry, the influence of tea culture, and the support of tea science and technology. This effort enhances the…- 0
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Wuyi Rock Tea’s Masterful Traditional Charcoal Baking Technique
Mr. Liang Zhangju once praised the baking technique of rock tea: “The Wuyi baking method is truly the best in the world.” Here, the baking method refers to traditional charcoal baking. To this day, mid-to-high-end Wuyi rock teas are still largely processed using traditional ancient charcoal baking techniques. Among the baking techniques used for major tea varieties, there is indeed no other tea that surpasses the Wuyi rock tea from Fujian's Wuyi Mountains. The charcoal baking and processing technique for Dahongpao, a type of Wuyi rock tea, is unique to it and has been listed as one of China’s first batch of national intangible cultural heritages. The "Complement to Ben Cao Gang Mu" (Supplement to Compendium of Materia Medica) comments on Wuyi rock tea: “All teas are cold in nature; those with weak stomachs often experience stagnation after drinking them. Only Wuyi tea is warm and does not harm the stomach. It is suitable for those who have stopped drinking tea due to addiction.” Charcoal baking, as its name suggests, involves continuously baking tea using the residual heat of high-quality charcoal. During charcoal baking, the temperature in the baking cage is approximately 120 degrees Celsius. Let’s take a look at…- 0
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Gengma: “Tea Industry Easy Loan” Injects Financial Support into the “One Piece” Construction
To solve the "four haves and four lacks" problem faced by some tea farmers, merchants, enterprises, and village officials who have the drive but no means, ideas but no funds, needs but no collateral, and products but no sales channels, since April this year, the Gengma Dai and Wa Autonomous County Committee of Lincang City and Gengma Rural Credit Cooperative have jointly introduced the "Tea Industry Easy Loan" policy. This policy provides loans of up to 5 million RMB, for a five-year term, at low interest rates, without collateral, and with revolving use, for tea farmers, merchants, and enterprises within their jurisdiction, as well as village officials. So far, a total of 23.37 million RMB has been loaned to 96 households under the "Tea Industry Easy Loan" scheme. Lincang City's Gengma County has a long history of tea cultivation, with a current area of 126,000 mu (approximately 84 square kilometers) planted with tea, supporting 75,000 tea farmers. This year, Gengma County actively integrated itself into the construction of the "Party Building Leading Bingdao Xigui Mangfei Tea Industry Demonstration Area," exploring a model of "Party building + finance + tea industry." In collaboration with the Gengma Rural Credit Cooperative, they introduced…- 0
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Controlling Tea Tree Pests and Diseases in an Environmentally Friendly Way: Reliable!
Green Pest Management Techniques for Tea Trees Main Targets of Control ↑ Tea Blight Disease → Tea Looper Pests: Tea Green Leafhopper, Tea Looper, Tea Caterpillar, Tea Black Worm Moth, Black Scale Psyllid, Tea Red Mite. Diseases: Tea Blight Disease, Tea Anthracnose. Key Control Measures Agricultural Control 1. Timely Harvesting. Harvest young buds and leaves according to the requirements of tea production to reduce the population of pests like the tea green leafhopper, mites, and some bud diseases residing on the canopy surface of the tea tree. 2. Pruning as Needed. Prune tea trees after the spring harvest and in late autumn according to the requirements of tea garden management, reducing pest populations and creating conditions unfavorable for pests. Generally, deep pruning or heavy pruning is done after the spring harvest, and light pruning is performed in late autumn. 3. Garden Tilling. In late autumn, till the tea garden combined with the application of base fertilizer, which is detrimental to the survival of scale insects and weevils overwintering in the soil, thus reducing their occurrence in the following year. 4. Timely Garden Cleanup. Clear and bury leaves and topsoil near the roots of tea plants in late autumn, which can…- 0
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Zhong Shanshan’s CCTV Interview: From Oriental Leaf to Tea Industry, Nongfu Spring Aims to Move Upstream
"Elon Musk is doing something earth-shattering; I'm not that great. But I've maintained a normal income for farmers, which is my contribution, and I am proud of it." On the evening of August 10th, during the CCTV program "Dialogue," Zhong Shanshan addressed issues such as being China's richest man, online attacks, internet traffic, slowness, competition, and succession for the first time in a systematic manner. This statement perhaps best represents Zhong Shanshan's mindset. Moving from selling water downstream to farming upstream, whether it's Gan'nan navel oranges or Yili apples, Nongfu Spring's investments have been unprofitable so far, but Zhong Shanshan remains content. Even though Oriental Leaf has become a super hit, he is still committed to entering the tea industry. Zhong Shanshan sees all this as "strategic losses," but after more than a decade of such losses, it is difficult to explain them solely through commercial logic. The true reason lies within Zhong Shanshan's heart, where there resides an "idealistic madman." The Seven-Year Loss of Oriental Leaf "Our tea has been around since 2012, 2013, and for over a decade, we didn't make any profit for the first six years, but by 2021, our growth curve started to rise." In…- 0
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China’s Tea on the Tip of the Tongue: National Intangible Cultural Heritage, Scented Tea Production Skills, Zhang Yiyuan Jasmine Tea Production Skills
Scented tea originated in the Song Dynasty, began to be produced in the Ming Dynasty and was perfected in the Qing Dynasty. In the late Qing Dynasty, Zhang Changyi established Zhang Yiyuan Tea Shop, which has been passed down through generations, specializing in the production and sale of jasmine tea. During the Republican era, Zhang Yiyuan jasmine tea became well-known throughout Beijing. Regulars at bathhouses and theaters almost always requested Zhang Yiyuan tea by name, and Peking Opera masters such as Qiu Shengrong, Ma Lianliang, Tan Fuying, and others were all regular customers of Zhang Yiyuan. Zhang Yiyuan jasmine tea is made using spring tea from Fujian oolong green tea as the base tea, which is scented multiple times with jasmine flowers. Zhang Yiyuan Teahouse bustling with customers Production Techniques 1. Raw Material Inspection (Tea Base and Flowers Inspection): Strictly inspect the tea base, and select jasmine flowers that are full-bodied, evenly sized, and have a lustrous white color. 2. Tea Base Processing: Process different grades of tea into piles for refined production, requiring the tea base moisture content to reach 8%, with an appearance that is clean, uniform, and free of foreign objects. 3. Flower Processing: The jasmine flowers…- 0
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Prevention and Remedial Measures for Drought Damage in Tea Gardens
To prevent drought damage in tea gardens and reduce losses in tea production, supplementary measures to replenish water and suppress evaporation can be taken before the onset of drought. These include irrigation to supplement water, loosening the soil and weeding, inter-row grass covering, etc., to maintain and regulate soil moisture and improve the microclimate around the tea plants, thereby enhancing the tea trees' drought resistance. Irrigation Replenishment Tea garden irrigation methods include furrow irrigation, sprinkler irrigation, drip irrigation, among others, each with its own advantages and disadvantages. Furrow irrigation is suitable for flat tea gardens and can quickly increase soil moisture levels, promptly rescuing drought-stressed tea trees, but it consumes a large amount of water, has a small impact on air humidity, and can lead to waste of water resources through surface runoff and deep seepage, as well as damaging some of the topsoil structure. Drip irrigation reduces evaporation and saves water, but it requires a higher initial investment and cannot effectively improve the microclimate of the tea garden. Therefore, in recent decades, sprinkler irrigation has been the primary method used for drought prevention and mitigation in tea gardens. Sprinkler Irrigation can not only increase soil moisture but also lower…- 0
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New Advances in the Application of Intelligent Control Technology for Tea Processing Equipment
With continuous technological advancements and growing market demands, the application of intelligent control technology has become a key factor in driving the development of the tea industry. Therefore, studying intelligent control technology for tea processing equipment is of great significance to the production and development of China's tea. This review summarizes the latest research progress on intelligent control technology in green tea, black tea (red tea in China), and dark tea primary production lines, exploring innovative applications of intelligent withering equipment and intelligent pan-firing machines in the refinement process of tea. This can provide insights for future research on intelligent control technology for tea processing equipment. I. Research on the Application of Intelligent Control Technology in Primary Production Lines for Tea 1. Green Tea Production Line Green tea, the most common and widely consumed type of tea in China, has seen the introduction of smart production lines by many companies. These production lines are equipped with data collection and management capabilities to achieve digitalized processing. Photographed by the Editorial Department of China Tea The automated production line system for stir-fried green tea is precise and highly automated, enabling fully automatic continuous production of green tea. Advanced energy-saving production equipment and…- 0
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Crossover Innovation Brewing Tradition: Jinxing Beer Launches Tea-Beer Fusion Product
With consumers' increasingly diverse and personalized demands, crossover innovation has become a new favorite across industries. Following Luckin Coffee's collaboration with Maotai to launch the internet-sensation "Maotai Soy Aroma Latte," cross-industry combinations have become the latest trend. Recently, Jinxing Beer, a traditional brand with a 42-year history, launched the Jinxing Xinyang Maojian Chinese-style craft beer, quickly gaining widespread attention. In recent years, "tea and alcohol fusion" and "food and alcohol integration" have become hot topics, but most of these are pairings at the sales level rather than actual product fusions. As competition in the craft beer market intensifies, how to open up new avenues and brew a craft beer that embodies Chinese characteristics and Henan cultural elements became a key focus for Zhang Tieshan and the Jinxing R&D team. By chance, they turned their attention to Xinyang Maojian, one of China's top ten famous teas, and thus a completely new craft beer with deep tea-alcohol integration was born: the Jinxing Xinyang Maojian Chinese-style craft beer. This unique craft beer combines the fresh fragrance of tea, chestnut aroma, malt aroma, ester aroma, and hop aroma, retaining the full-bodied and rich taste of craft beer while being rich in beneficial components like…- 0
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“An Ounce of Gold, An Ounce of Tea” – Hunan Business University Students Visit Xiangxi to Explore the Fragrance of Golden Tea
The reputation of "Golden Tea" and its unique qualities have long been a subject of interest. Recently, the "Digital Intelligence Tea Exploration Team" from Hunan Business University traveled to Jinhuang Village in Xiangxi, Baoding County, to study the historical and cultural background of Golden Tea as well as its production techniques. Group photo of the Digital Intelligence Tea Exploration Team. On the morning of July 16th, the "Digital Intelligence Tea Exploration Team" arrived at Jinhuang Village. Through conversations with Shi Yingchao, the Party branch secretary of the village, the historical narrative behind Golden Tea gradually unfolded. During the Ming Dynasty's Jiajing period, when Inspector-General Lu Jie passed through Baoding, he was fortunate enough to be offered tea made from leaves of a century-old tea tree by a local Miao grandmother. The tea cured the officials of the miasma they had contracted. In gratitude, Lu Jie gifted the grandmother a bar of gold and presented the tea to the imperial court. Since then, the tea has been known for its reputation of being "worth an ounce of gold for an ounce of tea." In addition to preserving tea culture, the village also emphasizes innovative development. In recent years, the village has…- 0
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Pingshan County’s Longhua Town, Yibin City: Concentrating on the “Three Ends and Three Transformations” to Solidify the “Tea Story,” Paving the “Path to Prosperity” for Agricultural Income Growth
“This year, Longhua has had ample rain, and the town government has organized multiple skill training sessions. Through scientific management, tea production has increased again, and our income this year has risen compared to last!” said Cheng Qiangui, a tea farmer from Renmin Village in Pingshan County's Longhua Town, Yibin City, with great delight. Recently, reporters learned from Longhua Town in Pingshan County that the town’s soil is rich in selenium, and the tea industry is a traditional one here. In recent years, the town’s Party Committee has focused on the entire chain of the tea industry, strictly grasping the “production end,” “processing end,” and “sales end.” They have been committed to filling and strengthening the chain, driving the tea industry towards development in the direction of “standardization,” “intensification,” and “branding.” This has resulted in continuous growth in the average per-acre value of tea in the town for three consecutive years and an ongoing increase in local tea farmers' incomes. “In 2024, the estimated fresh tea leaf output of the entire town is expected to reach 31 million pounds, an increase of about 15% year-over-year. The total annual production value is expected to exceed 167 million RMB, with an increase…- 0
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Sinan, Guizhou: First Shipment of 800-Ton Eco-Friendly Tea Order Marks Another Milestone on the Path to Green Development
In recent years, Sinan County has firmly embarked on a path of eco-priority and green development, leveraging its unique natural ecological treasures to cultivate and promote its eco-friendly tea brand. By strengthening close cooperation and synergistic development mechanisms among tea companies, it has successfully attracted many high-quality clients. Tea loading. At Guizhou BaiFuyuan Eco-Agricultural Development Co., Ltd. in Xujia Dam Town, Sinan County, the workshop is bustling with activity as workers are diligently packing boxes of red oolong tea. This batch of tea was purchased by Guizhou Dingjia Tea Co., Ltd., a supplier of tea drink ingredients for Wahaha Group, and is about to embark on its journey to Wahaha’s tea-based beverage production line. Ready-to-ship tea. Speaking about the 800-ton order of red oolong tea, Liu Housi, head of the Sinan County Tea Industry Association, said with joy, “The first delivery of this order is 60 tons, divided into three batches, and the first truckload has already been dispatched, loaded with 20 tons of high-quality tea.” Transporting tea. To further promote the tea industry, Sinan County established a tea industry association in July this year, pooling the wisdom and strength of various tea cultivation, processing, and related enterprises in the…- 0
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The New Tea Beverage Industry Accelerates Its Transformation Towards Healthier Options
With the beginning of the Liqiu solar term, the hashtag “The First Cup of Milk Tea in Autumn” trended on Weibo, sparking a wave of new tea beverage consumption. This year, many new tea beverage brands have added health labels to their ordering pages. As competition in the new tea beverage industry intensifies, embracing health has become a new direction for industry development. In recent years, the number of new tea beverage enterprises in our country has steadily increased, and the overall market scale has expanded. The homogenization of competition in the new tea beverage sector has become increasingly fierce. According to the 2023 New Tea Beverage Industry Research Report, jointly released by the China Chain Store Association’s New Tea Beverage Committee and Meituan’s New Food Service Research Institute, the national new tea beverage market size is expected to reach 149.8 billion yuan in 2023, and it will further expand to 201.5 billion yuan by 2025. However, while some new tea beverage brands are rapidly expanding, they have also exposed certain issues, such as solely pursuing business performance at the expense of consumer rights protection. The China Consumer Association’s report on the top consumer rights protection concerns in the first…- 0
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Shuangqiao Town: Busy with Summer-Autumn Tea Garden Management, Ensuring Increased Income for the People
The summer-autumn period is a critical time for tea garden management. To improve garden management and continue strengthening the tea industry as the leading sector, Shuangqiao Town seizes the sunny weather and organizes tea enterprises and farmers to conduct comprehensive summer-autumn tea garden management, aiming to enhance the quality and efficiency of the tea industry and ensure stable production and increased income for both enterprises and farmers.Extensive publicity and mobilization to enhance public awareness. To raise the public's awareness of the importance of summer-autumn tea garden management, Shuangqiao Town utilizes its cadre-household pairing mechanism, employing various methods such as household visits, community meetings, and courtyard meetings to disseminate knowledge about tea garden management and the significance of summer-autumn management. Extensive publicity and mobilization efforts aim to increase the public's enthusiasm and initiative in conducting summer-autumn tea garden management. Strengthen theoretical training to improve management levels. The town's Party Committee and government invited professional technicians from the Yangling Demonstration Zone to conduct theoretical knowledge training on tea garden management for over 60 tea enterprise managers and farmers. Through theoretical explanations and face-to-face communication, the training addressed questions and concerns encountered by tea enterprises and farmers during tea garden management, providing scientific…- 0
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Live Streaming + Training, Nanhua Village’s Tea Industry Embraces New Vitality
"Hello tea enthusiasts, everyone. I'm Na Fa, the secretary of Nanhua Village in Nanmei Township. Welcome to our live stream...” After completing his daily tasks and without any special events, at 9:00 PM every night, the Douyin live streaming room of the Nanhua Village cooperative goes live on schedule. To increase the visibility of Nanhua Village's teas and broaden their sales channels, since December 2023, Nanhua Village has been preparing to establish a live streaming team. To date, through live streaming, they have helped local tea farmers sell 0.6 tons of tea and over 400 units of agricultural specialty products, increasing farmers' incomes by over 80,000 yuan. This has, to some extent, increased the exposure of Nanhua Village's tea products and enabled high-quality Nanhua tea to reach a wider audience. However, issues such as non-standard product labels, unprofessional live streaming language, and a lack of product variety have become increasingly apparent. To address these practical problems, with the support and concern of the District Committee of the Chinese People's Political Consultative Conference (CPPCC) and the District Market Supervision Administration Bureau, Nanmei Township organized training sessions in Nanhua Village for the standardization of tea product labeling, Mandarin learning, and honey sales.…- 0
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Facing the Heatwave, Tea Villages in the West Lake Scenic Area Have Measures to Protect Their Crops
With Hangzhou experiencing continuous hot and sunny weather, many citizens are concerned about how the West Lake Longjing tea is faring.Today, reporters learned from the West Lake Scenic Area that overall, the tea villages and tea fields are holding up well. Although temperatures are high, yesterday’s thunderstorm helped alleviate some of the drought conditions in the tea fields. Currently, various tea villages have started implementing measures to protect their tea trees from the sun and provide them with sufficient water. Through a range of actions, they aim to ensure the tea trees can survive the summer safely. "During this period of continuous high temperatures and drought, tea farmers are taking great care in nurturing their tea trees. Starting from July, flat tea fields without shade, such as parts of Shuangfeng Village, began laying down agricultural sunshades. Tea fields with irrigation facilities are being watered by farmers every morning and evening to ensure the tea trees receive adequate moisture," explained Lu Yiqing, a staff member of the Agricultural Technology Service Station of the West Lake Subdistrict. "Laying down sunshades requires attention to detail; they should not be placed directly on top of the tea trees but should leave enough space to…- 0
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