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Lonlin Court Issues Judicial Protection Order for Ancient Tea Trees
On August 15, which coincided with the second National Ecological Day, the Lonlin Court issued a judicial protection order for ancient tea trees and organized a series of activities including extensive legal publicity and visits to tea companies. These actions further embodied the principle that lucid waters and lush mountains are invaluable assets. The issuance of the judicial protection order reinforces the legal barrier for the protection of ancient tea trees. The wild ancient tea trees in Lonlin are widely distributed, dense, old, and numerous, making them an essential component of the ecosystem and playing a unique role in maintaining ecological balance and biodiversity. To fully leverage the law's functions of punishment, deterrence, guidance, and evaluation, the Lonlin Court took advantage of the second National Ecological Day to issue the "Lonlin Autonomous County People's Court Judicial Protection Order for Ancient Tea Trees." The order was publicly displayed at the entrance to the ancient tea tree forest in Tangshi Shangba Village, De'eo Town, Lonlin. The protection order is based on the principles of prioritizing protection and prevention and sets out seven prohibitions according to relevant regulations such as the Civil Code of the People's Republic of China, the Forest Law of…- 0
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Zhaowan Township: Brothers Lead Neighboring Villages to Develop Tea Industry for Revitalization Through Collective Efforts
In the mountainous northwest of Hubei, on the "Roof of Gucheng" at an average altitude of over a thousand meters in Zhaowan Township, there are two brothers who serve as the Party branch secretaries of two adjacent villages. Their story of sharing resources and collectively developing the tea industry to lead the locals to prosperity and a moderately prosperous life is widely known. "How's the quality of the tea processed by the mechanical arms?" "Not bad, I'll come and process a couple of batches myself then." At the end of June, Wang Anjun, the Party branch secretary of Taozhuang Village, brought his younger brother Wang Anhua to visit the newly purchased equipment in the village. Wang Anhua is the Party branch secretary of Changling Village, and had been worried about the tea production due to insufficient funds to build a new production line. "Brother, can we join forces to build a medium-sized tea processing factory? This way, we can share equipment and labor, saving costs and increasing efficiency," Wang Anhua asked, looking at Wang Anjun. Wang Anjun nodded in agreement, saying, "That's exactly what I was thinking. Let's do this together." Taozhuang Village and Changling Village are both high-altitude villages,…- 0
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Live Streaming + Training, Nanhua Village’s Tea Industry Embraces New Vitality
"Hello tea enthusiasts, everyone. I'm Na Fa, the secretary of Nanhua Village in Nanmei Township. Welcome to our live stream...” After completing his daily tasks and without any special events, at 9:00 PM every night, the Douyin live streaming room of the Nanhua Village cooperative goes live on schedule. To increase the visibility of Nanhua Village's teas and broaden their sales channels, since December 2023, Nanhua Village has been preparing to establish a live streaming team. To date, through live streaming, they have helped local tea farmers sell 0.6 tons of tea and over 400 units of agricultural specialty products, increasing farmers' incomes by over 80,000 yuan. This has, to some extent, increased the exposure of Nanhua Village's tea products and enabled high-quality Nanhua tea to reach a wider audience. However, issues such as non-standard product labels, unprofessional live streaming language, and a lack of product variety have become increasingly apparent. To address these practical problems, with the support and concern of the District Committee of the Chinese People's Political Consultative Conference (CPPCC) and the District Market Supervision Administration Bureau, Nanmei Township organized training sessions in Nanhua Village for the standardization of tea product labeling, Mandarin learning, and honey sales.…- 0
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The “Tea Planting Gospel” of Jiuban Family Farm in Shengzhou City
The Jiuban Family Farm in Shengzhou City has over 60 mu of tea gardens, with varieties including Wuniuzao, Longjing 43, Golden Bud, and Yuehuang No.1, mainly producing black tea. In 2021, they produced more than 2,000 catties of black tea, selling at an average price of 200 RMB per catty. Their products are well-received, which is mainly attributed to the following two aspects: Firstly, ecological planting. No chemical pesticides are used in the tea garden; instead, lime-sulfur mixture is applied in winter to seal the garden, and no chemical fertilizers are used, only pig manure that has been fermented is applied. Newly developed tea gardens do not use herbicides for weed control, allowing grasses and tea plants to coexist harmoniously. Pig manure is fermented in bags for 5-6 months before being applied to the soil. Secondly, a craftsman's approach to production. They have sought out masters of black tea production to improve themselves while continuously experimenting and exploring, summarizing a complete set of black tea processing techniques. They follow these established processes with dedication when making their tea. Good raw materials combined with meticulous production naturally result in high-quality products.- 0
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“An Ounce of Gold, An Ounce of Tea” – Hunan Business University Students Visit Xiangxi to Explore the Fragrance of Golden Tea
The reputation of "Golden Tea" and its unique qualities have long been a subject of interest. Recently, the "Digital Intelligence Tea Exploration Team" from Hunan Business University traveled to Jinhuang Village in Xiangxi, Baoding County, to study the historical and cultural background of Golden Tea as well as its production techniques. Group photo of the Digital Intelligence Tea Exploration Team. On the morning of July 16th, the "Digital Intelligence Tea Exploration Team" arrived at Jinhuang Village. Through conversations with Shi Yingchao, the Party branch secretary of the village, the historical narrative behind Golden Tea gradually unfolded. During the Ming Dynasty's Jiajing period, when Inspector-General Lu Jie passed through Baoding, he was fortunate enough to be offered tea made from leaves of a century-old tea tree by a local Miao grandmother. The tea cured the officials of the miasma they had contracted. In gratitude, Lu Jie gifted the grandmother a bar of gold and presented the tea to the imperial court. Since then, the tea has been known for its reputation of being "worth an ounce of gold for an ounce of tea." In addition to preserving tea culture, the village also emphasizes innovative development. In recent years, the village has…- 0
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Menghai County: The “Three-to-the-Countryside” Initiative Enters Ancient Tea Mountains, Boosting Rural Spiritual Civilization
Teams delving into the tea mountains, stages built at village entrances, technology reaching hearts, free clinics entering homes... Since July 2024, Menghai County in the Xishuangbanna Dai Autonomous Prefecture has focused on development goals and positioning. By telling the stories of five ancient tea mountains—Banzhang, He Kai, Nannuo Mountain, Zhanglang, and Nanben Old Village—the county has adopted the theme of "The 'Culture-Science-Health Three-to-the-Countryside' Activities Supporting the Integrated Development of First, Second, and Third Industries in Ancient Tea Mountains." It is progressively writing five major chapters on "Tea Leadership," "Tea Culture," "Tea Science and Technology," "Tea New Trends," and "Tea Ecology." This initiative provides accurate, rich, and vivid services to local residents. Focusing on the Core: Sharing the "Menghai Tea Fragrance" Together Menghai County fully leverages the important role of the "Three-to-the-Countryside" activities in promoting the comprehensive revitalization of rural areas. With a focus on "delivering ideology," "delivering culture," "delivering law," "delivering technology," "delivering policy," and "delivering services," the county aims to enhance the levels of industrial development, rural construction, and rural governance. It also seeks to increase the competitiveness of the tea industry, the influence of tea culture, and the support of tea science and technology. This effort enhances the…- 0
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White Tea Group’s Party Branch Honored as One of the First Batch of County-Level ‘Four Strengths’ Party Branches
Congratulations to the Party branch of Anji White Tea Group Co., Ltd. for being rated as a 'Four Strengths' Party branch. Branch Introduction Anji White Tea Group Co., Ltd. was established in September 2022, and is affiliated with Zhejiang Anji Agricultural Investment High-Tech Group Co., Ltd. The company's Party branch was founded at the beginning of 2023 and currently has nine official Party members. Since its establishment, the branch has closely followed the requirements for high-quality development of the "three teas," proactively fulfilling its role, and fully leveraging the "red engine" of Party building to develop the white tea industry that enriches the people in areas such as cooperation between eastern and western regions, increasing farmers' income, and improving the quality and efficiency of the industry. Branch Work Characteristics 1. Bridging Mountains and Seas, Demonstrating Red Commitment. Using Anji White Tea as a golden leaf bond, we continue to provide assistance through "White Leaf No.1" in three provinces and five counties, as well as in regions receiving targeted support. We deepen and solidify the rural revitalization Party building alliance, continuously expand cooperative joint construction and assistance pathways, and sign a branch pairing agreement with Yangliugou Village in Xianfeng County, Hubei…- 0
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New Advances in the Application of Intelligent Control Technology for Tea Processing Equipment
With continuous technological advancements and growing market demands, the application of intelligent control technology has become a key factor in driving the development of the tea industry. Therefore, studying intelligent control technology for tea processing equipment is of great significance to the production and development of China's tea. This review summarizes the latest research progress on intelligent control technology in green tea, black tea (red tea in China), and dark tea primary production lines, exploring innovative applications of intelligent withering equipment and intelligent pan-firing machines in the refinement process of tea. This can provide insights for future research on intelligent control technology for tea processing equipment. I. Research on the Application of Intelligent Control Technology in Primary Production Lines for Tea 1. Green Tea Production Line Green tea, the most common and widely consumed type of tea in China, has seen the introduction of smart production lines by many companies. These production lines are equipped with data collection and management capabilities to achieve digitalized processing. Photographed by the Editorial Department of China Tea The automated production line system for stir-fried green tea is precise and highly automated, enabling fully automatic continuous production of green tea. Advanced energy-saving production equipment and…- 0
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Purpose of Puer Tea Rolling
The rolling of Puer tea is the first process after the tea has been subjected to initial heat treatment (withering). Traditionally, the method involves transferring the withered tea from the wok onto bamboo mats, wide wooden boards, or clean cement floors, where the tea is manually "rolled" and "twisted" by hand. This action is somewhat similar to kneading flour. So, what is the purpose of rolling Puer tea? Puer Tea Rolling Methods 1. Manual Rolling The manual rolling of Puer tea typically requires two rounds of rolling. The first round occurs after the tea has been withered and laid out to cool; it is rolled until the leaves are mostly in strip form and tea juice begins to seep out. The leaves are then left to dry until the next morning before undergoing a second round of rolling to ensure that even the coarser and older stems and leaves are tightly formed into strips. A special bamboo-made rolling mat is used for this process. The rolling technique requires circular, complete, and coordinated movements that are both firm and gentle, ensuring that the tea leaves are evenly pressured and conducive to forming strips. The duration and strength of the rolling are…- 0
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Suxianshi Township: Leading with Party Building for a Fragrant Tea Industry—Vitalizing the “Tea Story” of the Local Economy
In recent years, Suxianshi Township has strengthened its approach of using party building to promote rural revitalization. Leveraging its own resource endowments, it has cultivated and expanded distinctive industries. The township has transformed organizational advantages into development advantages for the tea industry and turned the exemplary role of party members into driving forces for growth. Currently, there are 26,000 mu (approximately 1733 hectares) of high-altitude tea gardens in the township, generating nearly 200 million yuan in output value. It has received certifications as a "Green Food" raw material base and a provincial "Three Products and One Mark" base. Party Building Leads Organizational Efforts To Boost the Tea Industry's Growth and Strength Focus on "Dual Binding" to Gather Strength. The township continues to deepen the approach of "building branches along the industrial chain." Two provincial key leading enterprises play a leading role in integrating resources, innovating models, and setting examples. They establish a "dual binding" mechanism, binding households to cooperatives and cooperatives to leading enterprises, which radiates to more than 120 participating party members and leads to the establishment of 127 tea-specialized cooperatives, involving 13,000 mu (approximately 867 hectares) of tea gardens, and benefiting over 500 tea-growing households. Focus on Linkage…- 0
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After 16 Years, His “Qian Tea No.1” Is Cultivated Over 40,000 Mu
Guizhou's mountains and waters are endowed with remarkable natural beauty and rich resources. Data shows that Guizhou's tea garden area has expanded from 5.24 million mu in 2014 to over 7 million mu in 2023, ranking it among the top in the country; the province's tea industry's comprehensive output value also jumped from 27 billion yuan to 63 billion yuan during the same period. The Multi-Color Guizhou Network specially launches the column "[Visit Guizhou's Tea]," starting from Guizhou's tea industry chain, interviewing tea farmers, tea makers, scientific researchers, teahouse owners, and foreign tea seekers, reflecting how Guizhou's excellent ecology fosters clean tea and its path of high-quality industrial development. "Qian Tea No.1" took nearly 16 years to develop from a superior strain to a new variety. In April 2019, it was registered by the Ministry of Agriculture as a non-principal crop variety, allowing for its promotion. Its primary developer is Dr. Chen Zhengwu, researcher at the Guizhou Tea Research Institute and leader of the tea plant resource breeding discipline. On August 5th, Dr. Chen Zhengwu told reporters that since its promotion in 2019, "Qian Tea No.1" has been introduced to areas such as Daozhen Autonomous County, Sinan County, Yanhe Autonomous…- 0
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Eco-Farming Yields Rich Tea Aroma! Savor the Scents, Encounter the “ShenZhen Quality” Tea on High Mountains
Jiangmen Tianlu Xianyuan Agricultural Science and Technology Development Co., Ltd. was established on July 12, 2011, and is a key agricultural industrialization leader in Jiangmen City, Guangdong Province. The company adopts a development model of “Company + Cooperative + Base + Farmers,” with its tea plantations covering approximately 2,500 acres across the town. The company's tea plantation is located among the misty mountains and waters of Tianlu Mountain at an altitude of 350 to 600 meters. North of Tianlu Mountain lies Xinxiang, and to the south is Kaiping; it is the highest peak in central southern Guangdong, reaching 1,251 meters, making it the highest peak in southern Guangdong. Tianlu Mountain is the ancestral mountain of the Wuyi region. The mountain is shrouded in clouds year-round, dotted with peculiar rocks, and adorned with vibrant flowers. In the dense forests at high altitudes, the air contains up to 100,000 negative ions per cubic centimeter, creating a natural oxygen-rich environment. Relying on the foundation of native tea from Tianlu Mountain, the company has selected, improved, introduced, and cultivated over 20 premium tea varieties, including large-leaf Yunnan, JinXuan, HongYan, and BaiMao teas. In the same year, the company successfully registered the trademarks “Tianlu Xianyuan”…- 0
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Countermeasures for Low Temperature and Freezing Damage in Guizhou’s Spring Tea Gardens
Since February 22, most areas of our province, except some tea regions in Qiandongnan and Qiannan such as Qiannanwest, have suffered from a sudden drop in temperature and extreme weather conditions of low temperature and freezing. Preliminary investigations indicate that tea trees in various tea regions have shown varying degrees of symptoms of low-temperature stress, with more severe impacts in higher altitude tea gardens, leading to reduced yields or delayed picking. To mitigate the effects of low temperatures and freezing on spring tea, experts from the Tea Special Task Force, Guizhou Tea Research Institute, Zunyi Comprehensive Test Station of the National Tea Industry Technology System, and Guizhou Province Tea Industry Technology System have jointly studied and proposed the following remedial measures: 1. Timely and Moderate Pruning After temperatures stabilize, prune according to the degree of freezing damage to the tea plants, removing frozen branches and leaves promptly. Pruning should be carried out after the temperature rises and will not cause further serious freezing damage. The depth of pruning should vary depending on the severity of the freeze, ideally cutting 2-3 cm deeper than the dead tissue. For lightly frozen tea plants where only the edges of mature leaves or winter…- 0
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Enshi Prefecture’s Mechanized Summer and Autumn Tea Harvest Paves a Path to Prosperity for Tea Farmers
In the height of summer, tea gardens across Hefeng County in Enshi Prefecture buzz with activity. Once neglected summer and autumn teas have become highly sought after due to the use of mechanized tea harvesters. Processing these off-season teas has not only increased the average yield per acre but also bolstered the economic returns for tea farmers. In recent days, in Guanding Village, Zouma Town, Hefeng County, local resident Chen Yonghong has been busy picking summer tea alongside his family. With the help of mechanized tea pickers, they can harvest over 2,000 pounds in a day, which can fetch around 3,000 yuan at current market prices. Local tea farmers explain that hand-picking is inefficient, and once the tea garden reaches a certain size, timely harvesting becomes challenging, leading to unsold tea. Furthermore, because summer and autumn teas sell for much less than spring teas, farmers often opt not to harvest them, resulting in waste. While villagers are busy picking, nearby enterprises are busy processing. Locals deliver several loads of fresh tea leaves daily to a tea company in Enshi Prefecture. Inside the factory, machines hum as more than 20 workers work overtime to fill orders from Zhejiang, Anhui, Fujian, and…- 0
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Douyun Maojian Tea! Gaining Fans Through Its Merits!
"A Cup of Tea, Just the Wonder." On August 4th, Alexis Kai, Vice Chairman of the European Speciality Tea Association and Founding Chairman of the Danish Tea Association, and Marco Bertona, Executive Chairman of the International Slow Tea Alliance and Chairman of the Italian Tea and Herbal Tea Association, shared this sentiment when they were invited to participate in the 2024 Seventh China Tea Import and Export Trade Conference and Douyun Maojian Tea Gathering. Alexis Kai, Vice Chairman of the European Speciality Tea Association and Founding Chairman of the Danish Tea Association The venue for this conference was chosen at the Douyun Maojian base by the Gaozhai Reservoir in Luoshike, Douyun City. The attendees traversed winding mountain roads through the rolling hills covered with thousands of acres of tea fields, enjoying the beautiful scenery of Guizhou. Alexis Kai remarked, "In 2017, due to a rushed schedule, I couldn't fully appreciate the beauty here. But this time, upon my return to Douyun, its beauty is breathtaking. Good mountains and good waters nurture good tea, and I think the high quality of Guizhou tea vividly illustrates this." Guizhou, known as the "Birthplace of World Tea," is the only high-altitude, low-latitude, cloudy, and…- 0
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Zhong Shanshan’s CCTV Interview: From Oriental Leaf to Tea Industry, Nongfu Spring Aims to Move Upstream
"Elon Musk is doing something earth-shattering; I'm not that great. But I've maintained a normal income for farmers, which is my contribution, and I am proud of it." On the evening of August 10th, during the CCTV program "Dialogue," Zhong Shanshan addressed issues such as being China's richest man, online attacks, internet traffic, slowness, competition, and succession for the first time in a systematic manner. This statement perhaps best represents Zhong Shanshan's mindset. Moving from selling water downstream to farming upstream, whether it's Gan'nan navel oranges or Yili apples, Nongfu Spring's investments have been unprofitable so far, but Zhong Shanshan remains content. Even though Oriental Leaf has become a super hit, he is still committed to entering the tea industry. Zhong Shanshan sees all this as "strategic losses," but after more than a decade of such losses, it is difficult to explain them solely through commercial logic. The true reason lies within Zhong Shanshan's heart, where there resides an "idealistic madman." The Seven-Year Loss of Oriental Leaf "Our tea has been around since 2012, 2013, and for over a decade, we didn't make any profit for the first six years, but by 2021, our growth curve started to rise." In…- 0
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Changdian Village: Village-level Consultations Yield Tea Industry Growth
"The Xihu District of Hangzhou City should earnestly implement the important concept of 'two mountains' put forward by President Xi Jinping and accelerate the industrialization work of Xihu White Tea. Further efforts should be made to speed up the construction of 'Hangzhou standards,' incorporating Xihu White Tea into a high-standard system, achieving precise management of production data and online digital management of labels; realize high-level management by including Xihu White Tea in a sound institutional protection system, strengthening administrative law enforcement and collaborative protection; particularly strengthen high-quality promotion by establishing and improving inspection, testing, and quality management systems, formulating a series of standards for 'one green, one red, and one white.'” This is the suggestion from Li Hong, a member of the CPPCC Xihu District Committee. Tea is the national drink, and Hangzhou is its capital. As one of Hangzhou's 'golden business cards,' the Zhuantang Subdistrict, known as the birthplace of West Lake Longjing tea, has long been referred to as a 'century-old tea town with a myriad-tan tea country.' Tea has become an important carrier for the high-quality development of local agriculture. On the afternoon of August 1st, a thematic consultation activity titled "Promoting the exploration and extension of…- 0
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Cangyuan: Tea Industry Shows Favorable Development Momentum
This year, Cangyuan Autonomous County has taken market demand as its guide and improving quality and efficiency as the focus. It has consistently considered the tea industry as a leading agricultural sector to deepen the rural industrial revolution and boost rural revitalization. As a result, the county's tea industry is flourishing and showing a favorable development trend. Currently, the total area of tea gardens in the county is 144,200 mu (approximately 23,712 acres), with a total of 23,000 tea-growing households involving 91,000 people. By the end of July, a total of 7,050 tons of raw tea had been produced, achieving an agricultural output value of 218.5504 million yuan; 3,250 tons of refined tea were produced, achieving an industrial output value of 182.0012 million yuan. The comprehensive output value of the tea industry reached 636.1016 million yuan, completing 55.3% of the annual target. Cao Hongfang, Party Secretary of the Cangyuan Autonomous County Local Industrial Development Service Center, stated that they will continue to strengthen tea garden management, improve tea quality, optimize product structure, and expand market channels, further promoting the sustained and healthy development of the tea industry. Authors/Luo Huiping, Liu Jilan- 0
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Shuangqiao Town: Busy with Summer-Autumn Tea Garden Management, Ensuring Increased Income for the People
The summer-autumn period is a critical time for tea garden management. To improve garden management and continue strengthening the tea industry as the leading sector, Shuangqiao Town seizes the sunny weather and organizes tea enterprises and farmers to conduct comprehensive summer-autumn tea garden management, aiming to enhance the quality and efficiency of the tea industry and ensure stable production and increased income for both enterprises and farmers.Extensive publicity and mobilization to enhance public awareness. To raise the public's awareness of the importance of summer-autumn tea garden management, Shuangqiao Town utilizes its cadre-household pairing mechanism, employing various methods such as household visits, community meetings, and courtyard meetings to disseminate knowledge about tea garden management and the significance of summer-autumn management. Extensive publicity and mobilization efforts aim to increase the public's enthusiasm and initiative in conducting summer-autumn tea garden management. Strengthen theoretical training to improve management levels. The town's Party Committee and government invited professional technicians from the Yangling Demonstration Zone to conduct theoretical knowledge training on tea garden management for over 60 tea enterprise managers and farmers. Through theoretical explanations and face-to-face communication, the training addressed questions and concerns encountered by tea enterprises and farmers during tea garden management, providing scientific…- 0
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How is Mi Di Pu’er Tea Made? The Production Method of Mi Di Tea
Mi Di tea has finer twists, many buds, a yellow-green broth, and distinct bitterness and astringency, with the bitterness more pronounced than the astringency. The bitterness transforms into a sweet aftertaste, and there is a hint of orchid fragrance in the tea aroma. Despite its low yield, Mi Di tea is of high quality and favored by many tea enthusiasts. So how is Mi Di Pu'er tea produced? The Production Method of Mi Di Tea 1. Withering: This process allows for the loss of some of the moisture in the fresh leaves. During the moisture loss, some aroma compounds are formed, and some large-molecule ester-soluble sugars are hydrolyzed into small-molecule water-soluble sugars. 2. Fixation: The raw material used for Pu'er raw tea is Yunnan large-leaf sun-dried green tea. Sun-dried green tea is often pan-fired. Due to the high moisture content of the large-leaf variety, fixation must combine covering and shaking to ensure uniform moisture loss and quickly deactivate enzyme activity at high temperatures to prevent oxidation of polyphenols. Some of the moisture is also evaporated, making it easier to roll the leaves into strips. 3. Rolling: This breaks down the cells of the tea leaves to ensure that the tea…- 0
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“Wuzhou Liubao Tea” Successfully Selected as the Annual Regional Public Brand in the 2024 Forbes China Tea Industry Series
On August 16, 2024, the "Tea and the World" Global Promotion Launch Ceremony for Chinese Tea was held at the Beijing Friendship Hotel, under the guidance of the Food and Agriculture Organization of the United Nations and the China International Publishing Group, and hosted by the Cultural Exchange Center of the China International Publishing Group. The event, themed "Inheriting, Promoting, and Benefitting the World through Tea Culture Exchange and Mutual Learning," announced the 2024 Forbes China Tea Industry Series Selections. "Wuzhou Liubao Tea" successfully made it into the annual regional public brand selection for the 2024 Forbes China Tea Industry Series. Mr. Zhong Weijun, Deputy Director of the Wuzhou City Tea Industry Development Bureau, attended the event and received the certificate. Wuzhou Liubao Tea is renowned for its distinctive characteristics of "redness, thickness, agedness, and richness," along with its unique betel nut fragrance. It has been one of China's twenty-four famous teas since the Qing Dynasty, with a long history and outstanding quality, becoming an important historical symbol and calling card for Wuzhou City, Guangxi. In recent years, Wuzhou City has used the "Wuzhou Liubao Tea" regional public brand and the "Ancient Tea-Ship Route" cultural brand as dual engines to…- 0
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Why does Wuyishan produce fine tea? The “Three Teas” initiative spreads its fragrance far and wide!
When the journalist arrived in Xingcun Town, Wuyishan City, on the 13th, the town's mayor, Wu Wang, warmly greeted us and invited us to taste some tea. Boiling water was poured into a cup, and as the leaves unfurled in the water, the tea broth gradually turned amber, emitting a rich aroma. "This is the main venue for professional tea competitions that have been held here for 800 years. As they say, 'Tea doesn't truly emit its fragrance until it reaches Xingcun.' We are a significant hub along the ancient Tea Road and the birthplace of black tea in the world." Mayor Wu said with a smile. Photo by Shi Chenjing, Fujian Daily – Swallows' Nest Ecological Tea Garden A short distance away lies the Swallows' Nest Ecological Tea Garden. Although the tea-picking season had passed, there were still five or six tea farmers moving about deep within the garden, pruning the tea plants to lay the groundwork for an increased yield in the coming year. Tea farmer Yang Wen Chun bent down and pointed to the soybeans planted among the tea plants: "Professor Liao Hong from Fujian Agriculture and Forestry University proposed an intercropping model of planting soybeans in…- 0
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Innovative Flavors and Strict Packaging Controls: An On-the-Ground Visit to Tea Mooncake Factories Reveals “Trade Secrets”
Mid-Autumn Festival is always a crucial marketing opportunity. How to better capitalize on the Mid-Autumn buzz and leverage it for tea marketing is a topic that often sparks discussions and attention within the industry. To inspire new ideas for Mid-Autumn marketing among tea companies, "Tea Talk" has launched a special series titled "Seizing the Momentum of Mid-Autumn - Boldly Moving Forward - 2024 Tea Industry Mid-Autumn Marketing Series." This series will delve into trends for Mid-Autumn tea mooncakes and tea utensils, Mid-Autumn marketing strategies, and market trends. On the eve of Mid-Autumn Festival, the tea mooncake market becomes the focus of the industry, with questions about whether price wars are intensifying, whether the transition towards health is solidifying, how far the boundaries of innovative flavors have been pushed, and when the trend of extravagant gift boxes will return to rationality. To address these pressing and profound questions, "Tea Talk" decided to visit the core production areas of tea mooncakes in Shenzhen, Xiamen, and other locations for an on-site exploration. On the factory floor, tea mooncakes showcase their market appeal through distinct textures and creative packaging designs. However, the direction of the tea mooncake market is just one part of the…- 0
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Zhenba County: Leveraging Summer and Autumn Tea to Broaden Income Streams
Recently, the Zhenba County Agricultural and Rural Affairs Bureau, in conjunction with the National Science and Technology Special Mission Team, the Shaanxi Province Tea Industry Technical System, and Northwest A&F University, held a county-wide on-site training session on summer and autumn tea resource utilization at Shaanxi Bifengchun Tea Company. The aim was to further enhance the utilization of summer and autumn tea resources in Zhenba County, promote labor-saving processing technologies, lead the development of the tea industry with new productive forces, improve the quality and efficiency of the tea industry, and support industrial revitalization. More than 60 people, including representatives from tea enterprises, specialized cooperatives, some village-level collective economic organizations, and technical experts in tea processing, attended the training. Deputy County Governor Shao Yonghong of Zhenba County conducted on-site research and guidance, proposing specific requirements regarding the utilization of summer and autumn tea resources, industrial development, market expansion, and cooperation with farmers. At the training session, Professor Zhou Tianshan, a position scientist within the Shaanxi Province Tea Industry Technical System and deputy director of the Department of Tea Science at Northwest A&F University, provided the main training. Professor Zhou introduced new equipment developed by his team, including a tea withering…- 0
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