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Zhong Shanshan’s CCTV Interview: From Oriental Leaf to Tea Industry, Nongfu Spring Aims to Move Upstream
"Elon Musk is doing something earth-shattering; I'm not that great. But I've maintained a normal income for farmers, which is my contribution, and I am proud of it." On the evening of August 10th, during the CCTV program "Dialogue," Zhong Shanshan addressed issues such as being China's richest man, online attacks, internet traffic, slowness, competition, and succession for the first time in a systematic manner. This statement perhaps best represents Zhong Shanshan's mindset. Moving from selling water downstream to farming upstream, whether it's Gan'nan navel oranges or Yili apples, Nongfu Spring's investments have been unprofitable so far, but Zhong Shanshan remains content. Even though Oriental Leaf has become a super hit, he is still committed to entering the tea industry. Zhong Shanshan sees all this as "strategic losses," but after more than a decade of such losses, it is difficult to explain them solely through commercial logic. The true reason lies within Zhong Shanshan's heart, where there resides an "idealistic madman." The Seven-Year Loss of Oriental Leaf "Our tea has been around since 2012, 2013, and for over a decade, we didn't make any profit for the first six years, but by 2021, our growth curve started to rise." In…- 0
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Taste the Award-Winning Huiming Tea!
Distinct regions produce distinct products, and good climates foster high-quality goods. On August 14th, the “Media Promotion Conference for Cool Summer Destinations” and the unveiling of the first batch of “Climate-Selected Good Products” for 2024 was held with great pomp in Mount Wugong, Jiangxi. The event, themed “Climate-Selected Good Products: Enjoy Deliciousness During Cool Summers,” revealed the climate mysteries behind regional brands. Attendees included representatives responsible for rural revitalization, agricultural tourism, and health and wellness industries from various regions, as well as journalists from all levels, who witnessed this significant moment together. At the unveiling and award ceremony for the 2024 “Climate-Selected Good Products,” Jingning Huiming Tea was recognized as a national-level “Climate-Selected Good Product” due to its excellent climate conditions and superior quality. Only three such products were selected province-wide. The Chinese “Climate-Selected Good Products” is a sub-brand of the National Climate Mark. Its certification process involves analyzing the climate quality value of agricultural products using scientific indicators. It endorses the results of core agricultural product manufacturers certified by the State Administration for Market Regulation, along with technical reports on the climate quality evaluation of agricultural products. Local governments are then granted the “Climate-Selected Good Product” brand certification. Carrying…- 0
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“An Ounce of Gold, An Ounce of Tea” – Hunan Business University Students Visit Xiangxi to Explore the Fragrance of Golden Tea
The reputation of "Golden Tea" and its unique qualities have long been a subject of interest. Recently, the "Digital Intelligence Tea Exploration Team" from Hunan Business University traveled to Jinhuang Village in Xiangxi, Baoding County, to study the historical and cultural background of Golden Tea as well as its production techniques. Group photo of the Digital Intelligence Tea Exploration Team. On the morning of July 16th, the "Digital Intelligence Tea Exploration Team" arrived at Jinhuang Village. Through conversations with Shi Yingchao, the Party branch secretary of the village, the historical narrative behind Golden Tea gradually unfolded. During the Ming Dynasty's Jiajing period, when Inspector-General Lu Jie passed through Baoding, he was fortunate enough to be offered tea made from leaves of a century-old tea tree by a local Miao grandmother. The tea cured the officials of the miasma they had contracted. In gratitude, Lu Jie gifted the grandmother a bar of gold and presented the tea to the imperial court. Since then, the tea has been known for its reputation of being "worth an ounce of gold for an ounce of tea." In addition to preserving tea culture, the village also emphasizes innovative development. In recent years, the village has…- 0
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Tea and the World: Writing New Stories of Tea! The Global Communication Plan for Chinese Tea is Officially Launched
On August 16, the launch ceremony for the global communication initiative "Tea and the World" was held in Beijing. The event, themed around "Inheriting and Promoting Tea Culture, Exchanging and Learning to Benefit the World," focused on the global communication plan for Chinese tea. △Event scene (photos provided by the event organizers) Leaders and guests including Du Zhanyuan, Member of the Standing Committee of the 14th National Committee of the CPPCC and Director of the China International Publishing Administration; Liu Zhonghua, Alternate Member of the 20th Central Committee and Academician of the Chinese Academy of Engineering, President of Hunan Normal University; Long Zhuangwei, Member of the Standing Committee of the 14th National Committee of the CPPCC and Deputy Director of the Committee on Agriculture and Rural Affairs; Guang Defu, Permanent Representative of China to the United Nations Food and Agriculture Organizations and Ambassador; Punyama Gunasekara, Minister Counselor and Deputy Head of Mission at the Embassy of Sri Lanka in China; Zhang Zhongcan, Vice President of the China International Tea Culture Research Association; Xu Shaogang, Dean of Academic Affairs at the Chinese Culture Academy, delivered speeches. △Du Zhanyuan, Member of the Standing Committee of the 14th National Committee of the CPPCC…- 0
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Innovative Flavors and Strict Packaging Controls: An On-the-Ground Visit to Tea Mooncake Factories Reveals “Trade Secrets”
Mid-Autumn Festival is always a crucial marketing opportunity. How to better capitalize on the Mid-Autumn buzz and leverage it for tea marketing is a topic that often sparks discussions and attention within the industry. To inspire new ideas for Mid-Autumn marketing among tea companies, "Tea Talk" has launched a special series titled "Seizing the Momentum of Mid-Autumn - Boldly Moving Forward - 2024 Tea Industry Mid-Autumn Marketing Series." This series will delve into trends for Mid-Autumn tea mooncakes and tea utensils, Mid-Autumn marketing strategies, and market trends. On the eve of Mid-Autumn Festival, the tea mooncake market becomes the focus of the industry, with questions about whether price wars are intensifying, whether the transition towards health is solidifying, how far the boundaries of innovative flavors have been pushed, and when the trend of extravagant gift boxes will return to rationality. To address these pressing and profound questions, "Tea Talk" decided to visit the core production areas of tea mooncakes in Shenzhen, Xiamen, and other locations for an on-site exploration. On the factory floor, tea mooncakes showcase their market appeal through distinct textures and creative packaging designs. However, the direction of the tea mooncake market is just one part of the…- 0
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Wugang’s Agricultural Special Feature: Turning Small Tea Leaves into a Big Industry
In recent years, Wugang has actively embraced the concept that green waters and green mountains are as valuable as gold and silver. It has focused on improving quality and strengthening brands while innovatively developing its tea industry, paving a path for sustainable, green, and healthy development.The ancient city of Wugang, a blessed land, is located on the eastern slope of the Xuefeng Mountains and upstream of the Zi River, often referred to as the "Tea Village of Wugang." As early as the beginning of the Kangxi era in the Qing Dynasty, the famous Wugang tea "Yunshan Bud Tea" was designated as tribute tea. Currently, Wugang City has a tea plantation area of 20,680 mu, with an annual production of about 936 tons of raw tea, successfully creating more than twenty series under three types of tea brands: green and black tea. These eco-friendly tea gardens have become the "green banks" for the income growth and prosperity of local residents. In Chitang Village, Dengyuantai Town, the Hanling Tea Garden features rows of tea bushes winding through lush greenery, undulating continuously. Tea farmers move busily among them, presenting a bustling scene of tea picking. The Hanling Tea Garden has a long history,…- 0
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White Tea Group’s Party Branch Honored as One of the First Batch of County-Level ‘Four Strengths’ Party Branches
Congratulations to the Party branch of Anji White Tea Group Co., Ltd. for being rated as a 'Four Strengths' Party branch. Branch Introduction Anji White Tea Group Co., Ltd. was established in September 2022, and is affiliated with Zhejiang Anji Agricultural Investment High-Tech Group Co., Ltd. The company's Party branch was founded at the beginning of 2023 and currently has nine official Party members. Since its establishment, the branch has closely followed the requirements for high-quality development of the "three teas," proactively fulfilling its role, and fully leveraging the "red engine" of Party building to develop the white tea industry that enriches the people in areas such as cooperation between eastern and western regions, increasing farmers' income, and improving the quality and efficiency of the industry. Branch Work Characteristics 1. Bridging Mountains and Seas, Demonstrating Red Commitment. Using Anji White Tea as a golden leaf bond, we continue to provide assistance through "White Leaf No.1" in three provinces and five counties, as well as in regions receiving targeted support. We deepen and solidify the rural revitalization Party building alliance, continuously expand cooperative joint construction and assistance pathways, and sign a branch pairing agreement with Yangliugou Village in Xianfeng County, Hubei…- 0
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How is Mi Di Pu’er Tea Made? The Production Method of Mi Di Tea
Mi Di tea has finer twists, many buds, a yellow-green broth, and distinct bitterness and astringency, with the bitterness more pronounced than the astringency. The bitterness transforms into a sweet aftertaste, and there is a hint of orchid fragrance in the tea aroma. Despite its low yield, Mi Di tea is of high quality and favored by many tea enthusiasts. So how is Mi Di Pu'er tea produced? The Production Method of Mi Di Tea 1. Withering: This process allows for the loss of some of the moisture in the fresh leaves. During the moisture loss, some aroma compounds are formed, and some large-molecule ester-soluble sugars are hydrolyzed into small-molecule water-soluble sugars. 2. Fixation: The raw material used for Pu'er raw tea is Yunnan large-leaf sun-dried green tea. Sun-dried green tea is often pan-fired. Due to the high moisture content of the large-leaf variety, fixation must combine covering and shaking to ensure uniform moisture loss and quickly deactivate enzyme activity at high temperatures to prevent oxidation of polyphenols. Some of the moisture is also evaporated, making it easier to roll the leaves into strips. 3. Rolling: This breaks down the cells of the tea leaves to ensure that the tea…- 0
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Prevention and Remedial Measures for Drought Damage in Tea Gardens
To prevent drought damage in tea gardens and reduce losses in tea production, supplementary measures to replenish water and suppress evaporation can be taken before the onset of drought. These include irrigation to supplement water, loosening the soil and weeding, inter-row grass covering, etc., to maintain and regulate soil moisture and improve the microclimate around the tea plants, thereby enhancing the tea trees' drought resistance. Irrigation Replenishment Tea garden irrigation methods include furrow irrigation, sprinkler irrigation, drip irrigation, among others, each with its own advantages and disadvantages. Furrow irrigation is suitable for flat tea gardens and can quickly increase soil moisture levels, promptly rescuing drought-stressed tea trees, but it consumes a large amount of water, has a small impact on air humidity, and can lead to waste of water resources through surface runoff and deep seepage, as well as damaging some of the topsoil structure. Drip irrigation reduces evaporation and saves water, but it requires a higher initial investment and cannot effectively improve the microclimate of the tea garden. Therefore, in recent decades, sprinkler irrigation has been the primary method used for drought prevention and mitigation in tea gardens. Sprinkler Irrigation can not only increase soil moisture but also lower…- 0
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Countermeasures for Low Temperature and Freezing Damage in Guizhou’s Spring Tea Gardens
Since February 22, most areas of our province, except some tea regions in Qiandongnan and Qiannan such as Qiannanwest, have suffered from a sudden drop in temperature and extreme weather conditions of low temperature and freezing. Preliminary investigations indicate that tea trees in various tea regions have shown varying degrees of symptoms of low-temperature stress, with more severe impacts in higher altitude tea gardens, leading to reduced yields or delayed picking. To mitigate the effects of low temperatures and freezing on spring tea, experts from the Tea Special Task Force, Guizhou Tea Research Institute, Zunyi Comprehensive Test Station of the National Tea Industry Technology System, and Guizhou Province Tea Industry Technology System have jointly studied and proposed the following remedial measures: 1. Timely and Moderate Pruning After temperatures stabilize, prune according to the degree of freezing damage to the tea plants, removing frozen branches and leaves promptly. Pruning should be carried out after the temperature rises and will not cause further serious freezing damage. The depth of pruning should vary depending on the severity of the freeze, ideally cutting 2-3 cm deeper than the dead tissue. For lightly frozen tea plants where only the edges of mature leaves or winter…- 0
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Wuyi Rock Tea’s Masterful Traditional Charcoal Baking Technique
Mr. Liang Zhangju once praised the baking technique of rock tea: “The Wuyi baking method is truly the best in the world.” Here, the baking method refers to traditional charcoal baking. To this day, mid-to-high-end Wuyi rock teas are still largely processed using traditional ancient charcoal baking techniques. Among the baking techniques used for major tea varieties, there is indeed no other tea that surpasses the Wuyi rock tea from Fujian's Wuyi Mountains. The charcoal baking and processing technique for Dahongpao, a type of Wuyi rock tea, is unique to it and has been listed as one of China’s first batch of national intangible cultural heritages. The "Complement to Ben Cao Gang Mu" (Supplement to Compendium of Materia Medica) comments on Wuyi rock tea: “All teas are cold in nature; those with weak stomachs often experience stagnation after drinking them. Only Wuyi tea is warm and does not harm the stomach. It is suitable for those who have stopped drinking tea due to addiction.” Charcoal baking, as its name suggests, involves continuously baking tea using the residual heat of high-quality charcoal. During charcoal baking, the temperature in the baking cage is approximately 120 degrees Celsius. Let’s take a look at…- 0
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At the 2024 Chaozhou Kung Fu Tea Conference, Phoenix Dancong Tea is “Full of Vitality”!
Stepping into the 2024 Chaozhou Kung Fu Tea Conference, one is greeted by the fresh aroma of tea. Journalists discovered that while many tea companies and merchants are committed to tradition and quality, they have also embarked on an exploration of making their teas more youthful. Products have become more diverse, packaging more modern, and marketing models more varied, not only retaining older customers but also attracting a growing number of young people to the exhibition, infusing new vitality into the tea industry. Combining Tradition with Modern Trends Exploring More Possibilities in the Tea Industry After tasting Phoenix Dancong tea, Academician Liu Zhonghua of the Chinese Academy of Engineering once gave a classic evaluation: "With Phoenix Dancong, the first cup is love at first sight; the second cup leaves you yearning for more; the third cup binds you forever." At the exhibition, the Congxin Dancong booth featured tea packaged with this phrase as its central theme. Yu Yingfeng, founder of the Congxin Dancong brand, spoke with journalists about the creativity behind the tea packaging. "For the packaging, we used hand-drawn images of the ancient tea trees of Wudong Mountain as the background, presenting elements such as the land, the tea…- 0
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How is Dragon Ball Tea Made?
How is Dragon Ball tea made? The production method of Dragon Ball Pu'er tea is the same as that of raw Pu'er tea, except that Dragon Balls are in a spherical form. The shape of Dragon Balls represents a revival of the Pu'er tea cake form. In the past, tea cakes required breaking before brewing, but now Dragon Balls come in sizes of 5-8 grams, just right for one serving, eliminating the need for breaking. As Dragon Ball tea cakes maintain the taste of tea while being convenient and appealing to consumer preferences, they have been well-received by the market. The Process of Making Sun-Dried Green Tea 1. Preparation of Raw Materials Preparation of raw materials is the most important step in making sun-dried green tea. This type of tea is best made from fresh buds and leaves of large-leaf tea varieties, which should be handpicked using proper techniques to ensure high-quality tea leaves. 2. Spreading Out and Fixation After picking, the tea leaves should be spread out and placed in a cool, ventilated area to speed up the evaporation of moisture. Once the fresh leaves become soft, they can proceed to the next step. Fixation, which can be conducted…- 0
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Lonlin Court Issues Judicial Protection Order for Ancient Tea Trees
On August 15, which coincided with the second National Ecological Day, the Lonlin Court issued a judicial protection order for ancient tea trees and organized a series of activities including extensive legal publicity and visits to tea companies. These actions further embodied the principle that lucid waters and lush mountains are invaluable assets. The issuance of the judicial protection order reinforces the legal barrier for the protection of ancient tea trees. The wild ancient tea trees in Lonlin are widely distributed, dense, old, and numerous, making them an essential component of the ecosystem and playing a unique role in maintaining ecological balance and biodiversity. To fully leverage the law's functions of punishment, deterrence, guidance, and evaluation, the Lonlin Court took advantage of the second National Ecological Day to issue the "Lonlin Autonomous County People's Court Judicial Protection Order for Ancient Tea Trees." The order was publicly displayed at the entrance to the ancient tea tree forest in Tangshi Shangba Village, De'eo Town, Lonlin. The protection order is based on the principles of prioritizing protection and prevention and sets out seven prohibitions according to relevant regulations such as the Civil Code of the People's Republic of China, the Forest Law of…- 0
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Huangshan City’s Huizhou District: “Environmental Protection Classroom” in the Tea Garden
"Kids, come and look at these few plants on the ground, a common weed we often see, called Foxtail Weed. It belongs to the grass family, just like the rice we eat. Let's observe its stem, stalk, and leaf characteristics..." On August 13, at Xie Yuda Tea Museum in Huangshan City's Huizhou District, a teacher from Anhui University was introducing Foxtail Weed to students participating in study tours. August 15 of this year marks the second National Ecological Day, with the theme "Accelerating the Comprehensive Green Transformation of Economic and Social Development." To foster a favorable social atmosphere that values ecological civilization, on August 13, the Huangshan City Environmental Protection Bureau, together with the Huizhou District Environmental Protection Branch, organized an environmental education activity for National Ecological Day at Xie Yuda Tea Museum. They also invited teachers from Anhui University to provide guidance. During the event, teachers from Anhui University and environmental protection staff took advantage of the ecological environment of Xie Yuda's tea garden to provide outdoor lessons on biodiversity for students from Jinan City, Shandong Province who were participating in study tours. They led the students in exploring and learning about biodiversity within the ecological tea garden. By…- 0
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The New Tea Beverage Industry Accelerates Its Transformation Towards Healthier Options
With the beginning of the Liqiu solar term, the hashtag “The First Cup of Milk Tea in Autumn” trended on Weibo, sparking a wave of new tea beverage consumption. This year, many new tea beverage brands have added health labels to their ordering pages. As competition in the new tea beverage industry intensifies, embracing health has become a new direction for industry development. In recent years, the number of new tea beverage enterprises in our country has steadily increased, and the overall market scale has expanded. The homogenization of competition in the new tea beverage sector has become increasingly fierce. According to the 2023 New Tea Beverage Industry Research Report, jointly released by the China Chain Store Association’s New Tea Beverage Committee and Meituan’s New Food Service Research Institute, the national new tea beverage market size is expected to reach 149.8 billion yuan in 2023, and it will further expand to 201.5 billion yuan by 2025. However, while some new tea beverage brands are rapidly expanding, they have also exposed certain issues, such as solely pursuing business performance at the expense of consumer rights protection. The China Consumer Association’s report on the top consumer rights protection concerns in the first…- 0
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Controlling Tea Tree Pests and Diseases in an Environmentally Friendly Way: Reliable!
Green Pest Management Techniques for Tea Trees Main Targets of Control ↑ Tea Blight Disease → Tea Looper Pests: Tea Green Leafhopper, Tea Looper, Tea Caterpillar, Tea Black Worm Moth, Black Scale Psyllid, Tea Red Mite. Diseases: Tea Blight Disease, Tea Anthracnose. Key Control Measures Agricultural Control 1. Timely Harvesting. Harvest young buds and leaves according to the requirements of tea production to reduce the population of pests like the tea green leafhopper, mites, and some bud diseases residing on the canopy surface of the tea tree. 2. Pruning as Needed. Prune tea trees after the spring harvest and in late autumn according to the requirements of tea garden management, reducing pest populations and creating conditions unfavorable for pests. Generally, deep pruning or heavy pruning is done after the spring harvest, and light pruning is performed in late autumn. 3. Garden Tilling. In late autumn, till the tea garden combined with the application of base fertilizer, which is detrimental to the survival of scale insects and weevils overwintering in the soil, thus reducing their occurrence in the following year. 4. Timely Garden Cleanup. Clear and bury leaves and topsoil near the roots of tea plants in late autumn, which can…- 0
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The “Tea Planting Gospel” of Jiuban Family Farm in Shengzhou City
The Jiuban Family Farm in Shengzhou City has over 60 mu of tea gardens, with varieties including Wuniuzao, Longjing 43, Golden Bud, and Yuehuang No.1, mainly producing black tea. In 2021, they produced more than 2,000 catties of black tea, selling at an average price of 200 RMB per catty. Their products are well-received, which is mainly attributed to the following two aspects: Firstly, ecological planting. No chemical pesticides are used in the tea garden; instead, lime-sulfur mixture is applied in winter to seal the garden, and no chemical fertilizers are used, only pig manure that has been fermented is applied. Newly developed tea gardens do not use herbicides for weed control, allowing grasses and tea plants to coexist harmoniously. Pig manure is fermented in bags for 5-6 months before being applied to the soil. Secondly, a craftsman's approach to production. They have sought out masters of black tea production to improve themselves while continuously experimenting and exploring, summarizing a complete set of black tea processing techniques. They follow these established processes with dedication when making their tea. Good raw materials combined with meticulous production naturally result in high-quality products.- 0
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Pingshan County’s Longhua Town, Yibin City: Concentrating on the “Three Ends and Three Transformations” to Solidify the “Tea Story,” Paving the “Path to Prosperity” for Agricultural Income Growth
“This year, Longhua has had ample rain, and the town government has organized multiple skill training sessions. Through scientific management, tea production has increased again, and our income this year has risen compared to last!” said Cheng Qiangui, a tea farmer from Renmin Village in Pingshan County's Longhua Town, Yibin City, with great delight. Recently, reporters learned from Longhua Town in Pingshan County that the town’s soil is rich in selenium, and the tea industry is a traditional one here. In recent years, the town’s Party Committee has focused on the entire chain of the tea industry, strictly grasping the “production end,” “processing end,” and “sales end.” They have been committed to filling and strengthening the chain, driving the tea industry towards development in the direction of “standardization,” “intensification,” and “branding.” This has resulted in continuous growth in the average per-acre value of tea in the town for three consecutive years and an ongoing increase in local tea farmers' incomes. “In 2024, the estimated fresh tea leaf output of the entire town is expected to reach 31 million pounds, an increase of about 15% year-over-year. The total annual production value is expected to exceed 167 million RMB, with an increase…- 0
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Orders Plentiful, Production Busy: Sinan Polishes Its Ecological Tea Brand
In recent years, Sinan County has leveraged its ecological resource advantages to carefully cultivate and enhance its ecological tea brand. Through strengthening close cooperation and a coordinated development mechanism among tea enterprises, it has successfully attracted the attention of numerous high-quality clients. At Guizhou BaiFuyuan Ecological Agriculture Development Co., Ltd. in Xujia Basin Town, Sinan County, the workshop is bustling with activity as workers are busily packing boxes of red oolong tea for shipment. This batch of tea was ordered by Guizhou Dingjia Tea Industry Co., Ltd., a tea ingredient supplier for Wahaha Group, and is destined for Wahaha's tea product beverage production line. Speaking about the 800-ton order of red oolong tea, Liu Housi, head of the Sinan County Tea Industry Association, said: “The first delivery consists of 60 tons, divided into three batches to be delivered to the customer’s designated location. The first truckload, carrying 20 tons of premium tea, has already departed smoothly.” Thanks to the matchmaking efforts of the Sinan County Tea and Mulberry Technology Promotion Center, Guizhou Dingjia Tea Industry conducted in-depth inspections of several local tea enterprises in Sinan, eventually leading to this collaboration. Lin Songrong, head of Guizhou Dingjia Tea Industry, remarked: “The…- 0
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Sinan, Guizhou: First Shipment of 800-Ton Eco-Friendly Tea Order Marks Another Milestone on the Path to Green Development
In recent years, Sinan County has firmly embarked on a path of eco-priority and green development, leveraging its unique natural ecological treasures to cultivate and promote its eco-friendly tea brand. By strengthening close cooperation and synergistic development mechanisms among tea companies, it has successfully attracted many high-quality clients. Tea loading. At Guizhou BaiFuyuan Eco-Agricultural Development Co., Ltd. in Xujia Dam Town, Sinan County, the workshop is bustling with activity as workers are diligently packing boxes of red oolong tea. This batch of tea was purchased by Guizhou Dingjia Tea Co., Ltd., a supplier of tea drink ingredients for Wahaha Group, and is about to embark on its journey to Wahaha’s tea-based beverage production line. Ready-to-ship tea. Speaking about the 800-ton order of red oolong tea, Liu Housi, head of the Sinan County Tea Industry Association, said with joy, “The first delivery of this order is 60 tons, divided into three batches, and the first truckload has already been dispatched, loaded with 20 tons of high-quality tea.” Transporting tea. To further promote the tea industry, Sinan County established a tea industry association in July this year, pooling the wisdom and strength of various tea cultivation, processing, and related enterprises in the…- 0
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Gengma: “Tea Industry Easy Loan” Injects Financial Support into the “One Piece” Construction
To solve the "four haves and four lacks" problem faced by some tea farmers, merchants, enterprises, and village officials who have the drive but no means, ideas but no funds, needs but no collateral, and products but no sales channels, since April this year, the Gengma Dai and Wa Autonomous County Committee of Lincang City and Gengma Rural Credit Cooperative have jointly introduced the "Tea Industry Easy Loan" policy. This policy provides loans of up to 5 million RMB, for a five-year term, at low interest rates, without collateral, and with revolving use, for tea farmers, merchants, and enterprises within their jurisdiction, as well as village officials. So far, a total of 23.37 million RMB has been loaned to 96 households under the "Tea Industry Easy Loan" scheme. Lincang City's Gengma County has a long history of tea cultivation, with a current area of 126,000 mu (approximately 84 square kilometers) planted with tea, supporting 75,000 tea farmers. This year, Gengma County actively integrated itself into the construction of the "Party Building Leading Bingdao Xigui Mangfei Tea Industry Demonstration Area," exploring a model of "Party building + finance + tea industry." In collaboration with the Gengma Rural Credit Cooperative, they introduced…- 0
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Why does Wuyishan produce fine tea? The “Three Teas” initiative spreads its fragrance far and wide!
When the journalist arrived in Xingcun Town, Wuyishan City, on the 13th, the town's mayor, Wu Wang, warmly greeted us and invited us to taste some tea. Boiling water was poured into a cup, and as the leaves unfurled in the water, the tea broth gradually turned amber, emitting a rich aroma. "This is the main venue for professional tea competitions that have been held here for 800 years. As they say, 'Tea doesn't truly emit its fragrance until it reaches Xingcun.' We are a significant hub along the ancient Tea Road and the birthplace of black tea in the world." Mayor Wu said with a smile. Photo by Shi Chenjing, Fujian Daily – Swallows' Nest Ecological Tea Garden A short distance away lies the Swallows' Nest Ecological Tea Garden. Although the tea-picking season had passed, there were still five or six tea farmers moving about deep within the garden, pruning the tea plants to lay the groundwork for an increased yield in the coming year. Tea farmer Yang Wen Chun bent down and pointed to the soybeans planted among the tea plants: "Professor Liao Hong from Fujian Agriculture and Forestry University proposed an intercropping model of planting soybeans in…- 0
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Zhenba County: Leveraging Summer and Autumn Tea to Broaden Income Streams
Recently, the Zhenba County Agricultural and Rural Affairs Bureau, in conjunction with the National Science and Technology Special Mission Team, the Shaanxi Province Tea Industry Technical System, and Northwest A&F University, held a county-wide on-site training session on summer and autumn tea resource utilization at Shaanxi Bifengchun Tea Company. The aim was to further enhance the utilization of summer and autumn tea resources in Zhenba County, promote labor-saving processing technologies, lead the development of the tea industry with new productive forces, improve the quality and efficiency of the tea industry, and support industrial revitalization. More than 60 people, including representatives from tea enterprises, specialized cooperatives, some village-level collective economic organizations, and technical experts in tea processing, attended the training. Deputy County Governor Shao Yonghong of Zhenba County conducted on-site research and guidance, proposing specific requirements regarding the utilization of summer and autumn tea resources, industrial development, market expansion, and cooperation with farmers. At the training session, Professor Zhou Tianshan, a position scientist within the Shaanxi Province Tea Industry Technical System and deputy director of the Department of Tea Science at Northwest A&F University, provided the main training. Professor Zhou introduced new equipment developed by his team, including a tea withering…- 0
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