On August 16, 2024, the “Tea and the World” Global Promotion Launch Ceremony for Chinese Tea was held at the Beijing Friendship Hotel, under the guidance of the Food and Agriculture Organization of the United Nations and the China International Publishing Group, and hosted by the Cultural Exchange Center of the China International Publishing Group.
The event, themed “Inheriting, Promoting, and Benefitting the World through Tea culture Exchange and Mutual Learning,” announced the 2024 Forbes China Tea Industry Series Selections. “Wuzhou Liubao Tea” successfully made it into the annual regional public Brand selection for the 2024 Forbes China Tea Industry Series. Mr. Zhong Weijun, Deputy Director of the Wuzhou City Tea Industry Development Bureau, attended the event and received the certificate.
Wuzhou Liubao Tea is renowned for its distinctive characteristics of “redness, thickness, agedness, and richness,” along with its unique betel nut fragrance. It has been one of China's twenty-four famous teas since the Qing Dynasty, with a long history and outstanding quality, becoming an important historical symbol and calling card for Wuzhou City, Guangxi. In recent years, Wuzhou City has used the “Wuzhou Liubao Tea” regional public brand and the “Ancient Tea-Ship Route” cultural brand as dual engines to drive its brand development. Through events such as the Wuzhou Liubao Tea Culture Festival and the “New Silk Road Ancient Tea-Ship Route” global marketing campaign for Wuzhou Liubao Tea, as well as leveraging platforms like the China-ASEAN Expo and the China International Tea Expo for international promotion, the city has expanded both domestic and overseas markets, achieving significant results in building the Liubao tea brand. The “Wuzhou Liubao Tea” regional public brand ranked 13th in the “Top 20 Regional Public Brands in China's Tea Industry in 2024,” with a brand value of 4.973 billion yuan. This selection of Wuzhou Liubao Tea as the annual regional public brand in the 2024 Forbes China Tea Industry Series has further enhanced the brand's reputation and popularity, accelerating the high-quality development of the Liubao tea industry.