Jiangmen Tianlu Xianyuan Agricultural Science and Technology Development Co., Ltd. was established on July 12, 2011, and is a key agricultural industrialization leader in Jiangmen City, Guangdong Province. The company adopts a development model of “Company + Cooperative + Base + Farmers,” with its Tea plantations covering approximately 2,500 acres across the town.
The company's tea plantation is located among the misty mountains and waters of Tianlu Mountain at an altitude of 350 to 600 meters. North of Tianlu Mountain lies Xinxiang, and to the south is Kaiping; it is the highest peak in central southern Guangdong, reaching 1,251 meters, making it the highest peak in southern Guangdong. Tianlu Mountain is the ancestral mountain of the Wuyi region. The mountain is shrouded in clouds year-round, dotted with peculiar rocks, and adorned with vibrant flowers. In the dense forests at high altitudes, the air contains up to 100,000 negative ions per cubic centimeter, creating a natural oxygen-rich environment.
Relying on the foundation of native tea from Tianlu Mountain, the company has selected, improved, introduced, and cultivated over 20 premium tea varieties, including large-leaf Yunnan, JinXuan, HongYan, and BaiMao teas. In the same year, the company successfully registered the trademarks “Tianlu Xianyuan” and “Dasha Red.” Currently, the company's black tea (small and medium-leaf varietals for Gongfu tea) and Tianlu Xianyuan organic Green Tea have passed the “ShenZhen Quality” evaluation, qualifying the company as a “ShenZhen Supplier.”
“ShenZhen Quality” is a city brand with significant prestige and allure. With high-standard products, “ShenZhen Quality” serves to enhance the quality of life for citizens and has achieved fruitful results in ensuring food safety, promoting regional cooperation, and supporting rural revitalization.
Jiangmen City, Guangdong Province, is a crucial provider of rice, vegetables, and seafood in the Guangdong-Hong Kong-Macao Greater Bay Area. Its food industry not only serves as a critical supply base for agricultural products in the Greater Bay Area but is also a pillar of the city's economic development. With the opening of the Shenzhen-Zhongshan Bridge, the distance between Jiangmen and the core cities of the Pearl River Delta will be further reduced, bringing unprecedented development opportunities for Jiangmen's food industry.
Jiangmen City has always prioritized the development of its food industry. In recent years, it has actively aimed for “ShenZhen Quality” certification, using branding to empower industries, improve product quality, expand market share and brand influence, and drive the food industry towards higher-level development. To date, four companies in Jiangmen City with 16 products have been awarded “ShenZhen Quality” certification. Of these, one company with one product is edible agricultural produce, accounting for 6%, specifically aquatic products; three companies with 15 products are pre-packaged foods, accounting for 94%, including meat products, Grain processed products, and tea and related products. Among the certified companies, 75% are registered entities based in Jiangmen City, while 25% are registered in Shenzhen City.