Amidst sea of clouds on the tea mountains, the Maojian sprouts verdantly. In Douyun, located along the 30th parallel north – a “Golden Belt” for Green Tea production favored by nature – the region continues to write its millennia-old story of tea fragrance and charm, with clouds as its attire and Maojian as its soul.
August in the Douyun tea gardens of Guizhou Province.
On August 4th, the 2024 Seventh China Tea Import and Export Trade Annual Conference and Douyun Maojian Tea People's Meeting officially opened in Douyun City, Qiannan Buyi and Miao Autonomous Prefecture, Guizhou Province. Hosted by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Guizhou Provincial Tea Association, and organized by Guizhou Douyun Maojian Tea Industry (Group) Co., Ltd., the conference theme was “Shared Success, Creating New Opportunities for Global Tea Trade; Douyun Maojian Scenting the World, Gathering Tea and People for the Benefit of All.” The aim was to enhance the international competitiveness of Douyun Maojian, promote high-quality, leapfrog development of the Douyun Maojian, Guizhou tea industry, and even the Chinese Tea industry.
The opening ceremony scene.
Over 300 guests, including representatives from the media and various sectors, gathered at the opening ceremony. Among them were Luo Qiang, an alternate member of the 20th Central Committee and Vice Governor of Guizhou Province; Tang Dezhi, Vice Chairman of the Guizhou Provincial Committee of the Chinese People's Political Consultative Conference and Secretary of the Qiannan Prefectural Party Committee; Zhai Huqu, Honorary President of the China Agricultural International Cooperation Promotion Association and former President of the Chinese Academy of Agricultural Sciences; Mu Degui, former Secretary of the Leading Party Members' Group of the Standing Committee of the Guizhou Provincial People's Congress and President of the Guizhou Provincial Tea Association; Lu Zhiming, former Deputy Director of the Standing Committee of the Guizhou Provincial People's Congress and Honorary President of the Guizhou Provincial Tea Association; Alexis Kaye, Vice President of the European Speciality Tea Association and Founding Chairman of the Danish Tea Association; and Marco Bettone, Executive Chairman of the International Slow Tea Alliance and President of the Italian Tea and Herbal Tea Association.
Section 1: Gathering Tea and People
The Fragrance of Douyun Maojian Spreads Far and Wide
Healthy tea, clean tea, ecological tea – these are the standards consistently upheld in Qiannan Prefecture, transforming green leaves into golden leaves that enrich tea farmers.
Mu Degui, former Secretary of the Leading Party Members' Group of the Standing Committee of the Guizhou Provincial People's Congress, announced the opening of the conference and delivered a speech.
In his speech, Mu Degui, former Secretary of the Leading Party Members' Group of the Standing Committee of the Guizhou Provincial People's Congress and President of the Guizhou Provincial Tea Association, announced the opening of the conference. He stated that the purpose of this conference was to build an open, shared, and pragmatic import-export platform, helping Chinese tea further expand its international market presence, enhance Brand influence, and achieve sustainable development. Guizhou is the original birthplace of tea trees in the world, and “Guizhou Green Tea” is the first provincial-level agricultural product in the country. Looking ahead, we firmly believe that “Clean Guizhou Tea” will become a competitive advantage and quality leader in China's tea exports, injecting powerful momentum into the high-quality development of the tea industry.
Luo Qiang, Vice Governor of Guizhou Province, delivered a speech.
In recent years, the Guizhou Provincial Party Committee and Government have conscientiously implemented the important instructions of General Secretary Xi Jinping, regarding the tea industry as an important characteristic advantageous industry, a people-enriching industry, and an industry for rural revitalization. In his speech, Luo Qiang, Vice Governor of Guizhou Province, stated that in the policies for the development of the tea industry, the province has adopted a mechanism led by provincial leaders, promoted through special task forces, and supported by the concerted efforts of provinces, regions, and counties. By the end of 2023, the province's tea garden area had stabilized at 7 million mu, with an annual output of 450,000 tons and a comprehensive output value exceeding 90 billion yuan. The brand value of “Douyun Maojian” has continued to rise. In 2023, the province ranked 9th and 7th in the country for tea export volume and value respectively, with the average export price ranking first in the country.
Zhai Huqu, Honorary President of the China Agricultural International Cooperation Promotion Association, delivered a speech.
Zhai Huqu, Honorary President of the China Agricultural International Cooperation Promotion Association and former President of the Chinese Academy of Agricultural Sciences, stated that the China Tea Import and Export Trade Annual Conference is a significant industry event hosted by the association, dedicated to analyzing, evaluating, discussing, and summarizing issues and solutions in tea trade, achieving fruitful results. Guizhou tea is of excellent quality and has gained recognition from consumers both domestically and internationally. In recent years, Guizhou's black and green teas have made significant progress in exports, with trade partners mainly distributed in Africa and Central Asia. In the future, more efforts should be made to expand markets in Europe and North America, opening up higher-quality international markets.
Tang Dezhi, Vice Chairman of the Guizhou Provincial Committee of the Chinese People's Political Consultative Conference and Secretary of the Qiannan Prefectural Party Committee, delivered a speech.
In his speech, Tang Dezhi, Vice Chairman of the Guizhou Provincial Committee of the Chinese People's Political Consultative Conference and Secretary of the Qiannan Prefectural Party Committee, introduced that the regional public brand value of “Douyun Maojian” reached 5.223 billion yuan in 2024, firmly placing it among the top ranks of national green teas. In 2023, the prefecture's tea garden area reached 1.618 million mu, with a production volume of 63,500 tons and a total output value of 11.73 billion yuan. The tea industry has become an important industry for “promoting local development and enriching the people” in Qiannan Prefecture. “Shared success, creating new opportunities for global tea trade” is one of the themes of this conference. Qiannan Prefecture grows and produces good tea, hoping that through this meeting, everyone can join hands for mutual benefit, promote the Douyun Maojian brand, and write a new chapter in the high-quality development of the Qiannan Prefecture tea industry!
Section 2: Shared Success
Creating New Opportunities for Global Tea Trade
Facing the acceleration of globalization and consumers' pursuit of a healthy lifestyle, tea is connecting consumers and producers around the world with its unique charm, forming a rich and diverse global tea culture system, and also bringing new opportunities to the development of global tea trade.
Alexis Kaye, Vice President of the European Speciality Tea Association and Founding Chairman of the Danish Tea Association, delivered a speech.
At the opening ceremony, Alexis Kaye, Vice President of the European Speciality Tea Association and Founding Chairman of the Danish