In recent years, Suxianshi Township has strengthened its approach of using party building to promote rural revitalization. Leveraging its own resource endowments, it has cultivated and expanded distinctive industries. The township has transformed organizational advantages into development advantages for the tea industry and turned the exemplary role of party members into driving forces for growth. Currently, there are 26,000 mu (approximately 1733 hectares) of high-altitude tea gardens in the township, generating nearly 200 million yuan in output value. It has received certifications as a “Green Food” raw material base and a provincial “Three Products and One Mark” base.
Party Building Leads Organizational Efforts
To Boost the Tea Industry's Growth and Strength
Focus on “Dual Binding” to Gather Strength. The township continues to deepen the approach of “building branches along the industrial chain.” Two provincial key leading enterprises play a leading role in integrating resources, innovating models, and setting examples. They establish a “dual binding” mechanism, binding households to cooperatives and cooperatives to leading enterprises, which radiates to more than 120 participating party members and leads to the establishment of 127 tea-specialized cooperatives, involving 13,000 mu (approximately 867 hectares) of tea gardens, and benefiting over 500 tea-growing households.
Focus on Linkage to Promote Development. Twelve party building instructors have been dispatched to tea enterprises to guide their development, promoting changes in production and sales models within all tea enterprises in the township, enhancing standardized production capabilities, cultivating 32 new business models, and obtaining food production licenses (SC) for six enterprises.
Focus on Demonstration and Leadership. Thirty or more Village committee members and party member tea industry leaders have been organized to go out and observe and learn from others. By bringing advanced concepts and mature technologies back home, they have helped over 200 neighboring tea farmers in areas like Denglou Village to increase their income, with an average per household increase of over 1,000 yuan, achieving development through mutual support between the strong and the weak.
Diversified Promotions
To Enhance the Regional Brand of the Tea Industry
“Micro Platform” Promotion. The township party committee actively explores new paths for party building to drive industrial development. Collaborating with the county tobacco bureau, the county business environment service center, and the county specialty product center, they hosted the “Suxian Fine Tea—Fragrance Reaches Every Home” live streaming promotion event. Five local key enterprises gathered online, attracting a cumulative audience of over 28,000 people and generating over 3,000 comments, significantly boosting the influence and reputation of the event.
“On-the-Fingertips” Interaction. Party members and cadres take the initiative, leveraging WeChat, Douyin, Toutiao, and other new media platforms to build a new media marketing and promotion matrix. They invite internet celebrities and media journalists to conduct online promotional events, including activities such as “Answer Questions in the Live Stream to Win Prizes” and “Short Video Contest Entries,” which have been held over 20 times with nearly 100,000 participants, setting new records.
“Face-to-Face” Exchange. Non-public enterprise party branches host “Party Building Leads—Tea Fragrance” themed party day activities 12 times, inviting experts in tea processing, tea art, tea evaluation, and tea culture, as well as media influencers and tea farmers from within and outside the county, to visit tea production workshops for interactive learning and shared progress in tea culture construction, brand cultivation, and the creation of red bases.
Standardized Skill Training
To Ignite the “Talent Engine” of the Tea Industry
Strengthen the Team. Relying on initiatives such as “Everyone Certified, Skilled Henan” and “Millions of Rural Party Members Enter the Party School,” the township strengthens the professional talent team for tea, identifying 63 out-of-town Suxianshi-origin mobile party members. It fully leverages the talent support of “virtuous talents” to gradually cultivate a local tea talent team of over 200 people.
Enhance Skills. Party members, cadres, and village officers are mobilized to visit households and tea mountains, vigorously promoting pro-agricultural policies. Agricultural technicians from the township go deep into fields and mountains, providing region-specific, point-to-point training for tea farmers, teaching them about variety selection, cultivation techniques, pest control, and other specialized knowledge. They deliver practical skills to the people and promptly solve the “problems and complexities” encountered during tea planting and picking.
Improve Quality. Tea skill training is included in the education and training content for all party members and cadres in the township. Tea farmers are organized to attend tea processing technology training outside the province, and professionals from Xinyang provide hands-on guidance on the processing techniques of Maojian and Black Tea. Free skill training is conducted from classroom bases to field sites, with a total of 20 “theory + operation” training sessions organized, involving over 1,000 trainees.