According to Hainan Duty-Free, with the summer vacation and the traditional Qixi Festival coinciding, Hainan Duty-Free has joined hands with Hainan Airlines, China Southern Airlines, Royal Tea, Hainan Wildlife Park, and other businesses from various sectors to plan and launch the “Joyful Takeoff, Cute Pets in Summer” theme event, injecting more vitality and excitement into the duty-free market during the summer.
Customers shopping at Hainan Duty-Free. Photo provided by Hainan Duty-Free.
As the “Golden Brand” of Hainan's Free Trade Port, offshore duty-free shopping has become a must-visit destination for tourists visiting Hainan. To further attract off-island visitors, during this summer vacation, Hainan Duty-Free has teamed up with Hainan Airlines and China Southern Airlines to launch the “Use Your Air Ticket as Money” campaign, effectively linking the aviation and duty-free industries. Customers can redeem a 50 RMB discount voucher at Hainan Duty-Free stores using their Hainan Airlines or China Southern Airlines tickets. This promotion will continue until the end of 2024, and travelers can also enjoy special offers from the airlines when they visit the store.
Since its launch, the “Use Your Air Ticket as Money” campaign has been well-received by tourists and customers alike. “This initiative adds value to our air tickets and provides real benefits for tourists like us who are shopping in Hainan during the summer holidays, making offshore duty-free shopping even more affordable,” said Mr. Chen, a visitor from Beijing.
With the approach of the traditional festival of Qixi, Hainan Duty-Free has collaborated with Royal Tea, a representative of traditional Chinese Tea, to launch a Qixi-themed Flower cart titled “Oriental Tea for Duty-Free Friends,” becoming a beautiful sight at the Sun Moon Plaza. Meanwhile, the “Seize the Day with Poetry and Wine” traditional Chinese-style flower cart on Level 1 of Hainan Duty-Free complements the Qixi-themed flower cart, together creating a unique traditional Chinese style feast. Inside the store, Hainan Duty-Free has also launched Song Dynasty-style Qixi aesthetics store tours, the “Flowering Peach Blossoms” scratch-and-win events, and other Qixi-themed activities, attracting many visitors to take photos and check-in, creating a lively atmosphere where customers can immerse themselves in the joy of duty-free shopping while appreciating traditional culture.
Customers taking photos as souvenirs at Hainan Duty-Free. Photo provided by Hainan Duty-Free.
“Offshore duty-free shopping has become a beautiful calling card for the integration of Tourism and culture in Hainan, and it is a key area for expanding consumption during the summer vacation. We hope that by collaborating with more cross-industry partners, we can continuously introduce new products, scenes, and business models, creating a vibrant atmosphere for consumers,” a Hainan Duty-Free spokesperson told reporters. The duty-free store plans to partner with the Hainan Wildlife Park to launch panda-themed photo spots and cat fan store visits, combining popular IP themes to deeply explore market consumption hotspots and cultivate new growth points for consumption.