Motuo County, Tibet: Nurturing Tea Tourism—Transforming Tea Mountains into “Gold Mountains”

Situated in southeastern , Motuo County lies at the easternmost end of the Himalayas and within the heart of the world's largest canyon—the Yarlung Zangbo Grand Canyon. Benefitting from high-altitude mist and a pristine ecological environment, Motuo is in high demand.

In the ethereal tea garden of Gelin , Bei Bang Township, tourists are experiencing the art of tea picking and processing. A lady from remarked, “Even though it's winter, many of the tea plants here have sprouted new buds, full of vitality. Here, one can not only enjoy the scenery but also experience the joy of picking tea leaves, while also taking in sights like Mount Namjagbarwa and the Yarlung Zangbo River—it has truly been a worthwhile trip.”

In recent years, Motuo County has actively developed its “three bases and one chain” highland subtropical specialty industry. The local tax bureau has closely followed the development of local industries, focusing on addressing the urgent needs and concerns of taxpayers and fee payers. They have implemented a service model of “one list per industry, one consultant per enterprise,” precisely delivering “policy finds you” and “policy delivered to your doorstep” services to ensure that tax and fee reduction benefits reach enterprises promptly and fully, supporting the high-quality development of the tea tourism industry in Motuo.

“When new tax and fee reduction policies were introduced by the state, the tax staff quickly sent us the relevant policy list. Without leaving our premises, we enjoyed tax reductions totaling 877,700 RMB, which we used for product development, helping the tea industry transition and upgrade,” said Shen Qingying, the manager of Motuo Tibetan Forest Treasure Co., Ltd., which has a branch in Gelin Village.

As the tea industry in Gelin Village continued to grow, it also spurred rapid development in village homestays, farmhouses, and forest-based economies.

Since May this year, more tourists have been visiting Gelin Village, and the homestay and farmhouse businesses have been thriving. Zhuoma Quzong, the owner of No. 1 Homestay in Gelin Village, told reporters, “With the increase in tourist numbers, homestay operations have become more diverse. After understanding the situation, the county tax bureau promptly informed us about relevant tax policies. This kind of ‘one-on-one' guidance helps us stay informed and make good use of the policies, which is very necessary.”

Bu Fengling, head of the Motuo County Tax Bureau, stated, “In the future, the Motuo County Tax Bureau will continue to optimize services and tailor measures to individual enterprises. Through ‘customized' and ‘-to-door' services, we will strengthen follow-up effectiveness, providing more precise guidance and more meticulous services to empower the ‘tea tourism' industry in Motuo, jointly painting a new picture of rural revitalization.”

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