Zhong

To solve the "four haves and four lacks" problem faced by some tea farmers, merchants, enterprises, and village officials who have the drive but no means, ideas but no funds, needs but no collateral, and products but no sales channels, since April this year, the Gengma Dai and Wa Autonomous County Committee of Lincang City and Gengma Rural Credit Cooperative have jointly introduced the "Tea Industry Easy Loan" policy. This policy provides loans of up to 5 million RMB, for a five-year term, at low interest rates, without collateral, and with revolving use, for tea farmers, merchants, and enterprises within their jurisdiction, as well as village officials. So far, a total of 23.37 million RMB has been loaned to 96 households under the "Tea Industry Easy Loan" scheme. Lincang City's Gengma County has a long history of tea cultivation, with a current area of 126,000 mu (approximately 84 square kilometers) planted with tea, supporting 75,000 tea farmers. This year, Gengma County actively integrated itself into the construction of the "Party Building Leading Bingdao Xigui Mangfei Tea Industry Demonstration Area," exploring a model of "Party building + finance + tea industry." In collaboration with the Gengma Rural Credit Cooperative, they introduced…

Black tea is the second largest category of teas in China and the most widely sold type of tea worldwide. The origin of black tea can be traced back to China, where it was first produced over 400 years ago during the Ming Dynasty by tea farmers in Wuyi Mountain, Fujian Province, as Zheng Shan Xiao Zhong. In terms of processing techniques, due to differences in rolling methods and fresh leaf varieties, black tea can be classified into: Gongfu Black Tea, Xiao Zhong Black Tea, and Broken Black Tea. Xiao Zhong Black Tea is the oldest type of black tea, originally produced in Wuyi Mountain, and is also the progenitor of other black teas; Gongfu Black Tea comes in many varieties, produced in different regions, such as Qimen Gongfu Black Tea mainly produced in Qimen County, Anhui Province, and Dian Hong Gongfu from Yunnan Province; Broken Black Tea is produced across a wide range of areas and is primarily for export. Although there are different classifications of black tea, the basic process generally includes "withering, rolling, fermentation, and drying." As a fully fermented tea, the core and soul of black tea is its "fermentation," which is a critical step in…

"Elon Musk is doing something earth-shattering; I'm not that great. But I've maintained a normal income for farmers, which is my contribution, and I am proud of it." On the evening of August 10th, during the CCTV program "Dialogue," Zhong Shanshan addressed issues such as being China's richest man, online attacks, internet traffic, slowness, competition, and succession for the first time in a systematic manner. This statement perhaps best represents Zhong Shanshan's mindset. Moving from selling water downstream to farming upstream, whether it's Gan'nan navel oranges or Yili apples, Nongfu Spring's investments have been unprofitable so far, but Zhong Shanshan remains content. Even though Oriental Leaf has become a super hit, he is still committed to entering the tea industry. Zhong Shanshan sees all this as "strategic losses," but after more than a decade of such losses, it is difficult to explain them solely through commercial logic. The true reason lies within Zhong Shanshan's heart, where there resides an "idealistic madman." The Seven-Year Loss of Oriental Leaf "Our tea has been around since 2012, 2013, and for over a decade, we didn't make any profit for the first six years, but by 2021, our growth curve started to rise." In…

On August 16, 2024, the "Tea and the World" Global Promotion Launch Ceremony for Chinese Tea was held at the Beijing Friendship Hotel, under the guidance of the Food and Agriculture Organization of the United Nations and the China International Publishing Group, and hosted by the Cultural Exchange Center of the China International Publishing Group. The event, themed "Inheriting, Promoting, and Benefitting the World through Tea Culture Exchange and Mutual Learning," announced the 2024 Forbes China Tea Industry Series Selections. "Wuzhou Liubao Tea" successfully made it into the annual regional public brand selection for the 2024 Forbes China Tea Industry Series. Mr. Zhong Weijun, Deputy Director of the Wuzhou City Tea Industry Development Bureau, attended the event and received the certificate. Wuzhou Liubao Tea is renowned for its distinctive characteristics of "redness, thickness, agedness, and richness," along with its unique betel nut fragrance. It has been one of China's twenty-four famous teas since the Qing Dynasty, with a long history and outstanding quality, becoming an important historical symbol and calling card for Wuzhou City, Guangxi. In recent years, Wuzhou City has used the "Wuzhou Liubao Tea" regional public brand and the "Ancient Tea-Ship Route" cultural brand as dual engines to…