Wort

With consumers' increasingly diverse and personalized demands, crossover innovation has become a new favorite across industries. Following Luckin Coffee's collaboration with Maotai to launch the internet-sensation "Maotai Soy Aroma Latte," cross-industry combinations have become the latest trend. Recently, Jinxing Beer, a traditional brand with a 42-year history, launched the Jinxing Xinyang Maojian Chinese-style craft beer, quickly gaining widespread attention. In recent years, "tea and alcohol fusion" and "food and alcohol integration" have become hot topics, but most of these are pairings at the sales level rather than actual product fusions. As competition in the craft beer market intensifies, how to open up new avenues and brew a craft beer that embodies Chinese characteristics and Henan cultural elements became a key focus for Zhang Tieshan and the Jinxing R&D team. By chance, they turned their attention to Xinyang Maojian, one of China's top ten famous teas, and thus a completely new craft beer with deep tea-alcohol integration was born: the Jinxing Xinyang Maojian Chinese-style craft beer. This unique craft beer combines the fresh fragrance of tea, chestnut aroma, malt aroma, ester aroma, and hop aroma, retaining the full-bodied and rich taste of craft beer while being rich in beneficial components like…