Tourism

A gentle breeze sweeps over the central-western part of Raoping County in Chaozhou City, where the vast sea of tea plants in Fubin Town stretches as far as the eye can see, undulating along the mountainside, and the tea fields are filled with a fresh aroma. Following winding mountain roads, the verdant tea trees gradually merge with the blue sky and white clouds, painting a beautiful summer landscape. Recently, relevant leaders of the Chaozhou Municipal People's Congress Standing Committee led a group of deputies to the people's congress and representatives from related departments to conduct the "Green and Beautiful Chaozhou - Deputies in Action" themed activity in Fubin Town, Raoping County, and Fenghuang Town, Guilu Town in Chao'an District. The focus was on a special investigation into the handling of key proposals concerning "Cultivating Tax Sources in the Tea Industry to Promote Fiscal Revenue Growth." During the event, the deputies were constantly on the move, gaining a comprehensive understanding of tea production and sales, tea tax revenue, quality control, brand promotion, and tea plant protection through site visits, listening to reports, and holding symposiums. They actively collected public opinions and fully leveraged their roles as people's congress deputies to empower…

In recent years, Duyun City has thoroughly implemented the important instructions of President Xi Jinping on "promoting the Duyun Maojian brand" and the concept of integrating tea culture, tea industry, and tea technology (the "three teas"). By focusing on Duyun Maojian as its core industry, the city has adopted a comprehensive approach that includes year-round harvesting, full utilization of the tea plant, and development of the entire industrial chain. This approach focuses on infrastructure construction, cultivation of market entities, marketing strategies, and brand promotion. As a result, sales and the reputation of Duyun Maojian tea have steadily increased each year. Strengthening Production Foundations and Enhancing Raw Materials Focusing on key tea-producing areas such as Tuan Mountain, Snail Shell Mountain, Doupeng Mountain, and Guilan Mountain, a total of 50,000 mu of tea gardens have been designated. The city has integrated efforts from various levels of government, enterprises, and farmers to rehabilitate neglected tea gardens, replant in aging tea gardens, and improve those already in production. A total of 71,600 mu of tea gardens have been managed, leading to a significant increase in tea yield year after year. Based on the principle of connecting points and maximizing service radius, 35 tea industry…

On August 14, according to Wangcang County's Agricultural and Rural Affairs Bureau in Guangyuan City, the county has prioritized its leading industries, accelerated the improvement of its tea industry, focused on enhancing its brands, and integrated ecology and organics, injecting new impetus into the economic development of Wangcang. It is reported that the county has explored new models for agricultural industrial development, leveraging its resource and ecological advantages. Through the introduction of key enterprises, financial support, and cooperative leadership, the county has introduced tea varieties such as Zhonghuang No. 1 and Longjing 43, developing its tea industry in a location-specific manner. It conducts training for high-quality farmers, entrepreneurial leaders, and agricultural practical skills and vocational skills, broadening the path to prosperity for villagers. The county is building a long-term mechanism for agricultural brand construction driven by government promotion, enterprise initiative, and social encouragement. It actively cultivates "geographical indication trademarks," increases efforts to integrate the regional public brand "Mishan Mountain Tea," and continues to promote the construction of regional public brands such as "Guangyuan Yellow Tea" and "Mishan Mountain Tea." It supports enterprises joining the provincial-level regional public brand "Tianfu Longya," accelerating the development of corporate brands represented by Mishan Mountain,…

According to Hainan Duty-Free, with the summer vacation and the traditional Qixi Festival coinciding, Hainan Duty-Free has joined hands with Hainan Airlines, China Southern Airlines, Royal Tea, Hainan Wildlife Park, and other businesses from various sectors to plan and launch the “Joyful Takeoff, Cute Pets in Summer” theme event, injecting more vitality and excitement into the duty-free market during the summer. Customers shopping at Hainan Duty-Free. Photo provided by Hainan Duty-Free. As the “Golden Brand” of Hainan’s Free Trade Port, offshore duty-free shopping has become a must-visit destination for tourists visiting Hainan. To further attract off-island visitors, during this summer vacation, Hainan Duty-Free has teamed up with Hainan Airlines and China Southern Airlines to launch the “Use Your Air Ticket as Money” campaign, effectively linking the aviation and duty-free industries. Customers can redeem a 50 RMB discount voucher at Hainan Duty-Free stores using their Hainan Airlines or China Southern Airlines tickets. This promotion will continue until the end of 2024, and travelers can also enjoy special offers from the airlines when they visit the store. Since its launch, the “Use Your Air Ticket as Money” campaign has been well-received by tourists and customers alike. "This initiative adds value to our…

In recent years, Yunnan Province has continuously transformed its resource advantages into strengths for green development, driving the growth of the Yun tea industry. These tiny leaves clearly embody the concept of "lucid waters and lush mountains are invaluable assets." How can we continue to consolidate the advantages of Yun tea? In my opinion, we should focus on quality and safety, brand cultivation, and industrial integration to enable "small tea leaves" to make a "big splash." To enhance quality, we must ensure product safety. Green is the foundation of Yun tea's development, and we need to adhere to a green development path without compromising on quality and safety. Firstly, we should promote green supply. We should improve tea garden infrastructure, support the improvement of low-efficiency tea gardens, comprehensively implement green production in tea gardens, and promote a transformation towards green and low-carbon production methods to create an "ecological tea." Secondly, we should standardize production. We should guide tea enterprises to adopt clean and standardized production practices, strengthen supervision of the quality and safety of tea products during production, processing, and sales, and create a "reassuring tea." Thirdly, we should implement digital traceability. We should actively develop and utilize anti-counterfeiting label…

In recent years, the JieXi DaYang International Ecological Tourism Area has deepened the integrated development of culture, tourism, and sports by establishing the JieXi County Tea Provincial Modern Agricultural Industrial Park and hosting tea tourism activities. These efforts have further enhanced the reputation of JieXi's tourism industry and strengthened its cultural and tourism brand, contributing to the construction of the "Hundred Thousand Projects." Recently, when reporters visited the production workshop of the JieXi County Tea Provincial Modern Agricultural Industrial Park in the JieXi DaYang International Ecological Tourism Area, they observed the modern, intelligent tea-making process. Workers were busy transporting freshly picked tea leaves onto the production line, where machines would automatically carry out processes such as withering, rolling, fermentation, and drying. Zou Junhong, staff member at the JieXi DaYang International Ecological Tourism Area Tea Provincial Modern Agricultural Industrial Park: "Since the start of spring tea season this year, we've produced a batch of black tea with excellent quality. Today, we are starting the second batch of black tea production. The distinctive feature of our black tea is its strong aroma and sweet taste. Our ecologically grown teas are harvested from elevations above 850 meters, in high mountains with significant temperature…

It's that time of the year again when spring warms the earth and flowers bloom. Below are some basics about growing and processing Anxi Tieguanyin, which I've compiled to share with everyone... What are the main factors contributing to the superior quality of Anxi Tieguanyin? The main factors are the integrated "Heaven, Earth, People, and Variety." "Heaven" refers to the unique natural climate conditions in Anxi that are ideal for the growth and initial processing of Tieguanyin, including temperature, sunlight, precipitation, and relative humidity. "Earth" refers to the unique geographical conditions in Anxi, such as its latitude and longitude, soil conditions, and vegetation. "People" refers to the exquisite and unique traditional tea-making skills of Anxi tea farmers. "Variety" refers to the pure Tieguanyin tea variety propagated through cuttings. What altitude is most suitable for growing Tieguanyin in Anxi? An altitude of 300-1000 meters is most suitable for growing Tieguanyin in Anxi. What type of soil is suitable for the growth of Tieguanyin tea plants? Soils with a pH value between 4.5-6.0, such as red soil, brick-red soil, yellow-red soil, and sandy loam. What is the appropriate row and plant spacing for planting Tieguanyin tea plants? 1. Single-row double-plant: The general…

Distinct regions produce distinct products, and good climates foster high-quality goods. On August 14th, the “Media Promotion Conference for Cool Summer Destinations” and the unveiling of the first batch of “Climate-Selected Good Products” for 2024 was held with great pomp in Mount Wugong, Jiangxi. The event, themed “Climate-Selected Good Products: Enjoy Deliciousness During Cool Summers,” revealed the climate mysteries behind regional brands. Attendees included representatives responsible for rural revitalization, agricultural tourism, and health and wellness industries from various regions, as well as journalists from all levels, who witnessed this significant moment together. At the unveiling and award ceremony for the 2024 “Climate-Selected Good Products,” Jingning Huiming Tea was recognized as a national-level “Climate-Selected Good Product” due to its excellent climate conditions and superior quality. Only three such products were selected province-wide. The Chinese “Climate-Selected Good Products” is a sub-brand of the National Climate Mark. Its certification process involves analyzing the climate quality value of agricultural products using scientific indicators. It endorses the results of core agricultural product manufacturers certified by the State Administration for Market Regulation, along with technical reports on the climate quality evaluation of agricultural products. Local governments are then granted the “Climate-Selected Good Product” brand certification. Carrying…