Nongfu Spring

"Elon Musk is doing something earth-shattering; I'm not that great. But I've maintained a normal income for farmers, which is my contribution, and I am proud of it." On the evening of August 10th, during the CCTV program "Dialogue," Zhong Shanshan addressed issues such as being China's richest man, online attacks, internet traffic, slowness, competition, and succession for the first time in a systematic manner. This statement perhaps best represents Zhong Shanshan's mindset. Moving from selling water downstream to farming upstream, whether it's Gan'nan navel oranges or Yili apples, Nongfu Spring's investments have been unprofitable so far, but Zhong Shanshan remains content. Even though Oriental Leaf has become a super hit, he is still committed to entering the tea industry. Zhong Shanshan sees all this as "strategic losses," but after more than a decade of such losses, it is difficult to explain them solely through commercial logic. The true reason lies within Zhong Shanshan's heart, where there resides an "idealistic madman." The Seven-Year Loss of Oriental Leaf "Our tea has been around since 2012, 2013, and for over a decade, we didn't make any profit for the first six years, but by 2021, our growth curve started to rise." In…