Leishan County

In recent years, Leishan County has leveraged the assistance from the Tea Research Institute of the Chinese Academy of Agricultural Sciences. The institute's party secretary serves as the group leader, and seven experienced experts have been arranged to work with two local tea industry professionals from Leishan County to form the Leishan County Tea Industry Advisory Group. This group actively provides guidance for the development of the tea industry in Leishan, effectively promoting high-quality development of the industry. First, proactive connections are made to learn from advanced experiences. Active engagement with the advisory group has led to delegations being organized to visit Hangzhou, Shaoxing, Songyang, Zhuji, and other places to study the advanced experiences of tea industry development. By learning from these experiences, Leishan County is standardizing its brand management. Adhering to the principle of “six unifications”—unified trademark use, unified production technology, unified quality standards, unified product packaging, unified guidance on pricing, and unified brand promotion—the public brands like Leishan Silver Ball Tea are being managed uniformly. Currently, a “Leishan Silver Ball Tea” Brand Management Service Center has been established, and management systems such as the “Silver Ball” Trademark Paid Usage Fund Management Method have been put in place. Work…