Beer

The 22nd World Cup Football Championship will be held in Qatar from November 21 to December 18, welcoming the quadrennial football feast for fans, who will stay up late watching matches, posing a challenge to both their physical and mental stamina. In many fans' eyes, this World Cup is truly "the twilight of the gods": Messi is 35 years old, Ronaldo is 37, Pepe is 39... even Neymar, the youngest among them, says that this might be his last World Cup. During every World Cup, many fans prepare beer and late-night snacks to stay up and watch the games. However, it's well known that staying up late is detrimental to liver detoxification and overall health. Consuming alcohol and meat while staying up late can exacerbate these effects! If you want to indulge fully during the World Cup, drinking tea may be the best companion. Passionate World Cup, Healthy with a Teacup While tea drinking cannot completely offset the toll of staying up late, its invigorating and detoxifying effects are certainly beneficial while watching the games. Here are our tea recommendations for different phases: 9:00 PM Match - Raw Tea to Energize and Get into the Zone The 9 PM match…

With consumers' increasingly diverse and personalized demands, crossover innovation has become a new favorite across industries. Following Luckin Coffee's collaboration with Maotai to launch the internet-sensation "Maotai Soy Aroma Latte," cross-industry combinations have become the latest trend. Recently, Jinxing Beer, a traditional brand with a 42-year history, launched the Jinxing Xinyang Maojian Chinese-style craft beer, quickly gaining widespread attention. In recent years, "tea and alcohol fusion" and "food and alcohol integration" have become hot topics, but most of these are pairings at the sales level rather than actual product fusions. As competition in the craft beer market intensifies, how to open up new avenues and brew a craft beer that embodies Chinese characteristics and Henan cultural elements became a key focus for Zhang Tieshan and the Jinxing R&D team. By chance, they turned their attention to Xinyang Maojian, one of China's top ten famous teas, and thus a completely new craft beer with deep tea-alcohol integration was born: the Jinxing Xinyang Maojian Chinese-style craft beer. This unique craft beer combines the fresh fragrance of tea, chestnut aroma, malt aroma, ester aroma, and hop aroma, retaining the full-bodied and rich taste of craft beer while being rich in beneficial components like…